Marketing Coordinator

 

Description

ProSomnus Sleep Technologies seeks a Marketing Coordinator, located at Company Headquarters in Pleasanton, CA.

Job Title: Marketing Coordinator

Department: Marketing

Reports To: VP, Marketing Communications

FLSA Status: Exempt

 

Job Summary

The Marketing Coordinator is responsible for supporting the efforts of the marketing and sales team to implement marketing and advertising campaigns with outstanding organizational and research skills. Assembly and coordination of promotions, tradeshows/events, social media/blog posts, campaign content and execution of other programming that optimize growth of the company’s Oral Appliance Therapy medical devices for the Treatment of Obstructive Sleep Apnea.

 

Essential Duties and Responsibilities

·       Assist in the development and implementation of the company’s brand strategy

·       Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for  processes, content, and lead generation

·       Support the marketing department’s initiatives with planning, executing and tracking of marketing programs such as email, event, social media or content marketing

·       Indecently coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries and ordering material collateral

·       Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management

·        Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and brand

·         Assist with developing, managing and posting content and social media marketing programs, including blogs and public relations efforts

·         Edit and manage basic company website edits via WordPress and coordinate major edits with agency partner

·         Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

·         Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure     competitiveness

·         Conduct market research and identify trends

·         Assist with department budget needs in terms of competitor vendor pricing and negotiations

·         Contribute to creating a culture of success and sustainable competitive advantage

·         Represent ProSomnus, and ProSomnus products, at industry events

 

 Basic Qualifications

·         Minimum 3-5 years’ experience in coordinator or planner-oriented marketing position

·         Bachelor's degree from an accredited university in marketing, communications, business or a related field

·         Past work experience as a marketing coordinator or similar role

·         Knowledge of traditional and digital marketing, content marketing, and social media marketing

·         Experience with research using data analytics software

·         Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

·         Must have strong organizational and project management skills, as well as attention to detail

·         Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

·         Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

·         Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

·         Must have strong analytical skills to analyze metrics and create reports

·         Results orientation, self-motivated individual

·         Must have a high level of creativity

·         Occasional travel may be required

 

Preferred Qualifications

·         Familiarity with content management systems (CMS) and customer relationship management (CRM) tools (i.e. HubSpot, Zendesk,   Zoho, ACT or Salesforce, etc.)

·         Working knowledge of HTML and design and email software a plus

·         Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices

·         Familiarity with Dental, Sleep Medicine, Medical, Healthcare or related industries