Director of Digital Communications

Who We Are

Hispanic Federation (HF) is a nonprofit membership and advocacy organization, founded in 1990, committed to empowering and advancing the Hispanic community, with a focus on low-income, marginalized and immigrant Latinos. With programs in 40 states, Puerto Rico, the U.S. Virgin Islands and the District of Columbia, HF’s focus areas include immigration, economic empowerment, civic engagement, disaster relief, philanthropy, education, health, and the environment. HF also maintains ongoing public education campaigns and meets the organizational development needs of its member agencies through grant-making and capacity-building assistance.

Who We Seek

Hispanic Federation seeks a dynamic Director of Digital Communications to develop and oversee strategies and content creation across HF’s digital platforms. The director will ensure that HF presents a unified voice on its online platforms and actively engage the public to promote HF’s work at the national and regional level. The director will oversee content creation for HF’s website, social media platforms, email communications, texting campaigns, and other forms of outreach.

A successful candidate has a passion for communications and is an experienced strategist creating and planning content across various platforms. The director will also have experience in supervision as they will oversee the work of the Digital Communications Manager and work closely with consultants to collectively develop and execute content.

Reports to: Vice President for Communications Strategy
Location: Washington, DC, or New York City

Responsibilities

Serve as the point of contact for all digital media needs; collaborate with various internal teams to ensure the communications strategy is being executed.
Develop and implement engaging social media plans and content across the Federation’s Twitter, Facebook, Instagram, and LinkedIn accounts.
Provide guidance for programmatic and state-level social media accounts to ensure uniformity across organizational accounts that are directly or indirectly managed by the digital communications team.
Develop social media toolkits for programs that can be leveraged by internal teams and external partners.
Staff events to capture photos and video while also publishing content in real-time with staff support.
Generate reports that analyze social media performance.
Oversee the development and distribution of newsletters, mass emails and texts, brochures, calls to action, and other digital communications.
Manage webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly; manage website issues with consultants, as necessary.
Work with website design consultants to reinvigorate HF’s website.
Supervise the work of the Digital Communications Manager.
Turn policies and programmatic information into exciting and engaging messaging, disseminating it to the right audiences through the best channels is critical.

Qualifications

A bachelor’s degree and at least four (4) years of communications experience required. Communications experience with a national, multi-focused nonprofit highly desired.
Experience working with communications tools, such as Meltwater, Phone2Action, and Blackbaud.
Experience creating engaging content on social media, including Instagram, Facebook, Twitter, LinkedIn, and other emerging social media platforms.
Ability to create reports and one-pagers evaluating social media performance and metrics.
Experience managing outreach lists for email and text communications.
Excellent writing, editing, and verbal communication skills.
Ability to speak and write in Spanish is strongly preferred.
A strong track record as a proactive implementer who can also multitask.
Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
Experience working in fast-paced environment with rapidly changing priorities.
Highly collaborative.

Compensation and Benefits:

The salary range for this position is $65,000 to $75,000. Compensation comes with a robust benefits package with fully subsidized medical, dental, vision insurance, 403(B) retirement plan – eligible for a company match, access to flexible spending and pre-tax commuter benefits. Full-time regular employees are also provided with fifteen (15) vacation days, four (4) personal days, and paid sick time.

HF is a hybrid work environment with the opportunity to work from home 50% of the time.

To Apply:
Please email a cover letter and resume via this portal. No telephone calls, and only selected candidates will be contacted.

For more information, please visit www.hispanicfederation.org.

Hispanic Federation is an equal opportunity employer and does not discriminate against actual or perceived race, color, religion, gender identity, gender expression, age, national origin, creed, disability, marital status, sexual orientation and/or other protected categories.