SEO Specialist

 

As an SEO Specialist, you will have a performance-first approach to developing and implementing strategies that increase Parler’s search engine results ranking and organic conversions. You are a natural collaborator and strong communicator, finding ways to educate and align cross-functional teams to execute SEO projects. This position requires educating, influencing, and monitoring standards to establish SEO objectives that deliver business results.

 

 Responsibilities

·        Own the SEO strategy, identifying both short- and long-term growth opportunities, prioritizing, and working alongside multiple stakeholders to build a roadmap to support Parler’s organic growth goals.

·        Own and develop the process of launching SEO projects, maintaining adherence to the plan, and tracking progress and performance.

·        Maintain an up-to-date understanding of the current state of SEO across these areas: technical SEO, on-page/content optimization, inbound-linking & authority development.

·        Extract insights, identify relevant trends, and provide proactive recommendations for overall organic performance, algorithm changes, and other competitive activity.

·        Perform ongoing keyword research, including discovery and expansion of keyword opportunities.

·        Establish reports and monitor daily metrics to understand SEO performance and track, report, and analyze website analytics initiatives and campaigns.

·        Work cross-functionally to communicate, collaborate and achieve SEO goals.

·        Identify innovative areas for on-page optimization such as Load Time, HTML Structure, and Internal linking to maximize exposure of Parler content through search.

·        Develop and implement a link-building strategy.

·        Recommend changes to website architecture, content, linking, and other factors to improv

·        Build and execute link-building strategies to enhance off-page SEO.

·        Create reports & communicate to internal stakeholders on strategy/project development, timelines, and results.

 

Requirements

·        3+ years of architecting, managing, and executing SEO projects

·        Bachelor’s in marketing, design, business, analytics, or related field experience

·        Excellent data and analysis skills, strong in tools like Google Analytics, Google Sheets, and Excel.

·        A deep understanding of search engine algorithms, ranking methods, processes, and popular toolsets.

·        Expertise in completing online keyword research and competitive analysis.

·        Working knowledge of HTML/CSS and website structures and deep expertise in Technical SEO.