DIRECTOR, CRM & LOYALTY

 

WHO WE ARE

Drumline is an independent, women-owned professional services firm that works at the intersection of data, analytics, technology, and marketing. 

We’re an ensemble of creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value. How do we do that? By helping them get into a rhythm fueled by insights. This becomes an unstoppable force that moves them forward, every day.

Voted one of the Best Places to Work in Dallas, we care deeply about cultivating an inclusive culture, promoting flexibility, and encouraging mutual respect for one another. We’re a team of tireless learners committed to the growth of our people, our clients, and our community.

 

WHAT WE’RE LOOKING FOR 

Drumline’s CRM & Loyalty team is a group of data-driven marketers who are responsible for strategy development, creative execution, platform architecture and management, and performance measurement and optimization.

We’re looking for a Director to lead our growing team, which services clients across several industry verticals. The Director of the team must have a strong background in CRM and loyalty strategy development, as well as deep knowledge of email service provider platforms and integration with analytics teams for customer insights and performance optimization.  The Director must also be able to mentor and coach the team and guide the strategic vision for the discipline.

  

WHAT YOU’LL DO

  • Coach and mentor team members, which include strategists and technical program managers
  • Contribute to strategic development and continuous improvement of email marketing, CRM, and loyalty programs
  • Work collaboratively with data and analytics teams for automation, customer insights, and performance measurement
  • Develop relationships with executive-level clients and agency partners
  • Develop annual department goals, recommendations for team training, and a strategy for business development
  • Participate in new business pitches including content development and participation in presentations
  • Develop project-level estimates and annual staffing plans to support larger retainer-based relationships
  • Oversee the relationship with all 3rd party vendors supporting the loyalty programs to ensure deliverance of support needed to drive stated goals

  

WHAT SKILLS YOU’LL BRING

Required Qualifications

  • Strong analytic and strategic thinking along with creative problem-solving skills
  • Expertise in applying insights from consumer analysis and advanced analytics to improve marketing strategy and ongoing program performance
  • Ability to coach team members and build a team culture
  • A strong aptitude for and comfort with presenting to clients and participating in new business pitches
  • Deep knowledge of Salesforce Marketing Cloud
  • Familiarity with related marketing technologies like CDP and DMP
  • Working knowledge of current consumer privacy regulations and their impact on our work
  • Bachelor's degree in Marketing or equivalent combination of education and related work experience with a focus on loyalty and email marketing
  • 7+ years’ experience in CRM and loyalty marketing with knowledge of both the strategic and technical sides of the business

 

Additional qualifications and on-the-job learning opportunities

  • Experience derived from a successful history of building and leading similar teams
  • Ability to create a healthy team culture that creates a collaborative environment within which team members can grow and excel
  • Deep knowledge of personalized marketing platforms and how to get the most of out of them to drive CRM & loyalty strategies for clients
  • Able to get clients and internal teams excited about the benefit of having a strong CRM & loyalty strategy
  • Strong leadership skills and the ability to communicate well across all levels of an organization

 

WHY CHOOSE US

  • Generous paid time off
  • 401K with company matching program as well as profit sharing and annual bonus
  • Strong company culture and teams that really care about the work they are doing
  • Focus on career and personal development resulting in opportunities for growth
  • Recently awarded one of the Best Places to Work by the Dallas Business Journal which determines winners based on direct employee feedback
  • Encourages work/life balance with opportunities for both remote and in-office work environments
  • Diverse set of clients with interesting challenges
  • Excellent hard and soft benefits including strong health & dental coverage, company service days that give us a chance to give back together, and devoted time for deep work (e.g., Deep Work Wednesdays – no meetings after 2PM)
This job is currently not open for applications. Would you like to see our other open positions?