As our Digital Director, you will play a central role in this mission by building a movement of diverse stakeholders towards a more equitable digital future, engaging audiences on social media and other digital platforms. 

You will develop and execute audience engagement and growth strategies across formats—including but not limited to native posts on Twitter, LinkedIn, and Instagram; podcasts; live panel discussions; and video—in service of expanding our reach and activating new populations. 

This role is ideal for someone with a strong background in audience development and a drive to experiment. It reports into our Studio team.

Unfinished is unlike others: Our creative work is deeply integrated with a Labs team building new social media products, a Network team uniting social impact leaders from a variety of backgrounds, and an Institute creating research and relationships at the heart of academia and policy-making. Thus, the specific needs of this position will evolve rapidly. 

You may oscillate, for example, between developing a strategy to expand our newsletter audience and assembling the perfect Twitter Spaces conversation about what the internet can learn from trees. (A real panel discussion we held at last year’s Unfinished Live event!  Watch it for yourself: https://unfinished.com/news/what-the-internet-can-learn-from-trees/) A healthy intellectual appetite, collaborative spirit, and unyielding flexibility are key attributes. Deep curiosity about technology—especially web3—and social impact are also must-haves.

If this sounds like you, we’d love to talk!

Responsibilities:

• Growing Unfinished audiences through platforms including (but not limited to) websites, social media, our weekly newsletter, and in-person events like our annual Unfinished Live tentpole

• Pitching and executing on creative opportunities for audience engagement (e.g., convening a Twitter Space or Clubhouse conversation on a relevant topic, distributing attention-grabbing quotes from a panel at Unfinished Live, or finding a suitable partner for editorial collaboration)

• Forging a cohesive brand narrative across our digital properties—including our core website at Unfinished.com, our social media handles, and more—and directing design and development teams to execute on related growth strategies.

• Working with Studio team to set growth KPIs and manage audience segmentation and targeting. Track and grow relevant metrics using third-party engagement tools like Hubspot, and pivot strategies as needed.

• Managing post optimization and community engagement

• Scheduling and distribution coordination of posts / content

• Monitoring content, channel and platform performance 

• Delivering insights/performance reporting to Network and Studio leadership 

• Developing creative opportunities to engage influencers in relevant areas of interest

• Driving awareness around priority events and initiatives

• Collaborating with the broader Unfinished team, providing updates on progress and outcomes, and assisting in the overall success of Unfinished.

Experience

The ideal candidate will: 

• Have 4-8 years of experience in audience development or social media editing. 

• Proven track record of developing and deploying creative strategies for audience growth and engagement

• Strong proficiency across multiple social media analytics tools

• Demonstrate fluency with existing social platforms and features, while keeping their finger on the pulse of emerging platforms and trends. 

• Proficient w/ G-suite, CRMs (i.e. HubSpot, Airtable, etc) and workplace collaboration tools (Slack, Asana, etc).

We believe having diversity of perspective, professional backgrounds, identity groups and lived experience is a strength for teams and we actively encourage candidates with diverse backgrounds to apply.  Unfinished is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, genetics, disability, age, or veteran status.