Head of Sales

Position Overview
Zartico’s Head of Sales is the senior-level leader responsible for leading the sales team, overseeing all sales strategies, driving revenue growth, and managing the sales process to achieve company targets within the SaaS market. In this role, you are accountable for acquiring new customers and managing existing expansion through sales efforts.

Core Head of Sales Functions

  • Developing sales strategy: Creating and implementing a comprehensive sales strategy for customer-direct sales aligned with the company's overall business goals, including market segmentation, pricing, and sales channel development. 

  • Team management: Recruiting, hiring, training, and managing a high-performing sales team, setting clear expectations and performance metrics. 

  • Sales process optimization: Analyzing sales data to identify areas for improvement and optimizing the sales funnel, including lead generation, qualification, and closing techniques. 

  • Revenue forecasting: Accurately forecasting sales revenue and managing sales pipeline to ensure consistent growth. Provide predictable revenue forecasts using data-driven methodologies from our CRM and manage the sales pipeline effectively and reliably. Provide monthly clear and succinct written reports for board meetings and Senior Leadership review

  • Customer relationship building: Fostering strong relationships with key customers and ensuring customer satisfaction to drive renewals and upselling opportunities. 

  • Sales enablement: Work with marketing to ensure sales reps are equipped with the necessary tools, training, and support to effectively sell the SaaS product. 

  • Market analysis: Staying informed about market trends, competitor activity, and customer needs to adapt sales strategies accordingly. Collaborate with marketing, product, and customer success teams to ensure that sales objectives are aligned with broader company strategies. Ensure your customer success peer and you are aligned with business goals for renewals and expansion opportunities. 

Required Qualifications

  • Proven Expertise in SaaS Revenue Models: Minimum of 7–10 years in B2B SaaS sales leadership, with hands-on experience driving growth through subscription-based pricing, managing recurring revenue, and optimizing customer lifetime value. Direct exposure to MarTech solutions and experience selling into Travel and Tourism verticals is required.

  • Analytical and Data-Driven Sales Leadership: Demonstrated ability to build and manage sales strategies using CRM data, pipeline metrics, and forecasting tools (e.g., Salesforce, HubSpot, Gong). Track record of leveraging analytics to improve conversion rates, reduce sales cycle times, and guide sales team performance.

  • High-Impact Communication & Executive Presence: Extensive experience presenting revenue strategies, forecasts, and insights to C-level stakeholders, boards, and cross-functional partners. Strong verbal and written communication skills, with the ability to distill complex information into clear, actionable guidance for teams.

  • Team Building and Organizational Scaling: Proven ability to recruit, develop, and lead sales teams that exceed performance targets. Experience scaling from early-stage to growth-stage ($10M–$50M+ ARR), including launching new sales channels (e.g., inside sales, vertical-specific pods) and reducing ramp time for new hires.

  • Vertical Market Expansion Experience: Demonstrated success entering and scaling revenue in new verticals, ideally including travel-adjacent markets such as sports, entertainment, or government. Ability to develop GTM playbooks tailored to emerging segments.

  • Remote-First Leadership Capability: Successful track record managing distributed teams in a fully remote or hybrid environment. Ability to create culture, accountability, and cohesion across geographies. Salt Lake City presence or ability to travel there regularly is preferred.

What We Offer

  • Competitive compensation with performance-based incentives.

  • A flexible remote work environment while being part of a collaborative team in Salt Lake City.

  • Opportunities for significant professional growth and leadership within a company dedicated to innovation and market expansion.

 

Why Zartico?

Zartico is an emerging marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries. By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.

 

Zartico Benefits & Perks: 

  • Annual All-Company Meeting in Salt Lake CIty

  • Health, Vision and Dental w/full subsidy for employee-only premiums

  • HSA & FSA options available. 

  • Unlimited Discretionary Time Off  (after 3 months of employment)

  • 11 Paid company holidays

  • Winter Break (Dec 24th - Jan 1)

  • 401(K) plan