Senior Marketing Manager 

Meet Zartico, the world’s only Destination Operating System.

Today is the start of something new. Welcome to Zartico.  If you want to be an integral part of a group of people who enjoy solving hard problems, embrace change, and love creating better communities for our clients, then keep reading.

Role Overview

We are seeking a Senior Marketing Manager to execute product marketing and digital content initiatives that drive engagement and lead generation. This role will focus on creating and distributing compelling content, executing go-to-market (GTM) campaigns, and supporting sales enablement with tactical marketing execution. The ideal candidate is detail-oriented, hands-on, and thrives in fast-paced environments.

Key Responsibilities

Product Marketing Execution

  • Develop and update sales enablement materials, including pitch decks, case studies, battle cards, and FAQs.

  • Execute product messaging across website pages, email campaigns, and sales collateral.

  • Conduct competitive analysis and gather market insights to support sales positioning.

  • Assist in the execution of product launch plans, ensuring materials and messaging are deployed on time.

Content Creation & Distribution

  • Write, edit, and publish content such as blogs, white papers, case studies, and video scripts.

  • Manage content distribution across social media, email, website, and paid channels.

  • Maintain a content calendar to ensure a steady stream of marketing assets and campaigns.

Demand Generation Execution

  • Execute lead generation campaigns via email, paid media, and webinars.

  • Implement nurture sequences and track campaign performance in HubSpot.

  • Work closely with Sales to refine messaging and ensure marketing materials align with customer needs.

  • Monitor and adjust campaign performance based on analytics and KPIs.

Cross-Functional Support

  • Coordinate with the Product and Sales teams to update marketing materials and messaging.

  • Work with design and digital teams to ensure consistent branding across assets.

  • Assist in the execution of virtual and in-person events, including logistics and promotional content.

  • Support ongoing marketing initiatives with day-to-day execution and optimization.

Required Skills & Experience

  • 5–8 years of experience in SaaS or B2B marketing, with a focus on tactical execution.

  • Hands-on experience in product marketing, digital content creation, and campaign management.

  • Strong writing skills and ability to create compelling, customer-focused content.

  • Familiarity with SEO best practices and digital content distribution.

  • Experience working with CRM and marketing automation platforms (e.g., HubSpot).

  • Ability to manage multiple projects and deadlines in a fast-paced environment.

  • Experience in MarTech, travel, tourism, or place-based marketing is a plus.

  • Candidate located in Salt Lake City, Utah is a plus. 

KPIs for Success

  • Content Production: Timely delivery of marketing assets and campaigns.

  • Lead Generation: Growth in MQLs, SQLs, and pipeline contribution.

  • Campaign Performance: Measurable improvements in email, social, and paid marketing effectiveness.

  • Sales Support: Enhanced effectiveness of sales enablement materials.

Compensation range for this role: $100,000 to $110,000 based on experience. 

 

Why Zartico?

Zartico is an emerging marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries. By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.

At Zartico, we’re proud to be recognized for our leadership in supporting women in the workplace. In 2025, we were honored as one of Utah's 100 Companies Championing Women by the Utah Governor's Office of Economic Opportunity and named to the prestigious Shatter List by the Women’s Tech Council. Our leadership reflects our values—our CEO was named a 2025 Enterprising Woman of the Year, and our COO was recognized among the Top 50 Women Leaders in Utah. Join a team where inclusion, innovation, and impact are at the core of everything we do

Zartico Benefits & Perks: 

  • Work from Anywhere organization which provides flexibility for work and personal life

  • Annual All-Company Meeting in Salt Lake CIty

  • Health, Vision and Dental w/full subsidy for employee-only premiums

  • HSA & FSA options available. 

  • Unlimited DTO (after 3 months of employment)

  • 11 Paid company holidays

  • Winter Break (Dec 24th - Jan 1)

  • 401(K) plan 

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