Senior Marketing Manager 

Zartico is an emerging martech company pioneering a new era of place-based marketing intelligence powered by data science and patented technology. Our products help destination marketers, attractions, and properties uncover hidden patterns in consumer behavior, optimize marketing spend, and communicate impact with clarity. More than just data providers, we transform insights into strategic action.

Role Overview

We are seeking a Senior Marketing Manager to execute product marketing and digital content initiatives that drive engagement and lead generation. This role will focus on creating and distributing compelling content, executing go-to-market (GTM) campaigns, and supporting sales enablement with tactical marketing execution. The ideal candidate is detail-oriented, hands-on, and thrives in fast-paced environments.

Key Responsibilities

Product Marketing Execution

  • Develop and update sales enablement materials, including pitch decks, case studies, battle cards, and FAQs.

  • Execute product messaging across website pages, email campaigns, and sales collateral.

  • Conduct competitive analysis and gather market insights to support sales positioning.

  • Assist in the execution of product launch plans, ensuring materials and messaging are deployed on time.

Content Creation & Distribution

  • Write, edit, and publish content such as blogs, white papers, case studies, and video scripts.

  • Manage content distribution across social media, email, website, and paid channels.

  • Maintain a content calendar to ensure a steady stream of marketing assets and campaigns.

Demand Generation Execution

  • Execute lead generation campaigns via email, paid media, and webinars.

  • Implement nurture sequences and track campaign performance in HubSpot.

  • Work closely with Sales to refine messaging and ensure marketing materials align with customer needs.

  • Monitor and adjust campaign performance based on analytics and KPIs.

Cross-Functional Support

  • Coordinate with the Product and Sales teams to update marketing materials and messaging.

  • Work with design and digital teams to ensure consistent branding across assets.

  • Assist in the execution of virtual and in-person events, including logistics and promotional content.

  • Support ongoing marketing initiatives with day-to-day execution and optimization.

Required Skills & Experience

  • 5–8 years of experience in SaaS or B2B marketing, with a focus on tactical execution.

  • Hands-on experience in product marketing, digital content creation, and campaign management.

  • Strong writing skills and ability to create compelling, customer-focused content.

  • Familiarity with SEO best practices and digital content distribution.

  • Experience working with CRM and marketing automation platforms (e.g., HubSpot).

  • Ability to manage multiple projects and deadlines in a fast-paced environment.

  • Experience in MarTech, travel, tourism, or place-based marketing is a plus.

KPIs for Success

  • Content Production: Timely delivery of marketing assets and campaigns.

  • Lead Generation: Growth in MQLs, SQLs, and pipeline contribution.

  • Campaign Performance: Measurable improvements in email, social, and paid marketing effectiveness.

  • Sales Support: Enhanced effectiveness of sales enablement materials.

Why Zartico?

Zartico is a SaaS technology company that uses data science and AI to create strategic planning and optimization solutions for destination leaders.

 

Zartico inspires positive change by empowering visionary leaders. Through the embrace of data-led decision-making, agile optimization, and a commitment to continuous strategic planning, Zartico guides destinations toward a future marked by innovation and excellence. This is our meaning of “Powering the Possibilities of Place.”

 

Destination leaders champion strategic planning as an ongoing process and use data with context to optimize actions for greater future impact as defined through our four Strategic Planning Principles. By utilizing ZDOS, destination leaders can easily apply Zartico’s principles to guide their work in moving their communities forward. 

 

Zartico Culture

Zartico is a work-from-anywhere organization where our company values shape and guide our teams to excel despite being miles apart. We communicate asynchronously, work autonomously, and take ownership of our work, to create flexibility, trust, balance, and a sense of belonging and connection for all Zarticans. Through our open communication, shared company goals, mutual respect, and commitment to employee growth and development, Zartico creates a gratifying work environment where each Zartican is valued, trusted, and encouraged to develop personally and professionally. 

 

Our core values at Zartico:

  • We believe in a growth mindset. We are a learning organization.

  • We emphasize focus because we know that to achieve big dreams, you have to execute and get the small stuff right.

  • We lead with inclusion and value diversity. We believe in diversity of thought, perspective, and experience. Diversity of experience and perspectives creates a more robust product and more beautiful world. 

  • We dream in color and code. 

  • We hustle. 

  • We are humble and know that the sum of our parts is greater than any one of us as individuals. 

  • Above all else, we do the right thing. We believe in transparency, accountability, honesty and integrity. 

 

Zartico Benefits & Perks: 

  • Work from Anywhere organization which provides flexibility for work and personal life

  • Annual All-Company Meeting in Salt Lake CIty

  • Health, Vision and Dental w/full subsidy for employee-only premiums

  • HSA & FSA options available. 

  • Unlimited DTO (after 3 months of employment)

  • 11 Paid company holidays

  • Winter Break (Dec 24th - Jan 1)

  • 401(K) plan 

 

We’re building a global community—one that’s safe for people of all backgrounds. We are an equal opportunity employer where our diversity and inclusion are central pillars to our company strategy. We look for applicants who understand, embrace and thrive in a multicultural and increasingly globalized world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. When you join our team, you join the Zartico family.