It’s an exciting time to join us!



The Andelyn Biosciences’ commercial group is seeking a motivated individual to join our growing team as the Associate Director of Marketing.


The Associate Director of Marketing is expected to apply experience and knowledge to lead all aspects of marketing to drive demand generation and advance the company programs to maximize the benefit to patients, creating value for the company. Reporting to the Chief Commercial Officer you will drive an integrated marketing strategy and roadmap for the Andelyn business, including working with and managing external marketing service providers. You will contribute to global commercial strategy including global marketing, new product planning (NPP), key performance indicators, and digital marketing. In addition, the Associate Director of Marketing will demonstrate Andelyn’s culture and values as they serve as a leader with external partners and thought leaders.  The ideal candidate will bring expert insights to help drive the pipeline.


Schedule: Full-time (Benefits Eligible)  
Location:  Andelyn Corporate Center (ACC) 
                  1180 Arthur E. Adams Dr.
                  Columbus, OH 43221
 


Principal Duties and Responsibilities

  • Provide marketing leadership to meet Andelyn business objectives through competitive positioning, marketing messaging of the Andelyn platform and services.
  • Develop a global marketing plan that includes customer segmentation and targeting, positioning and value proposition development, branding strategy, messaging and contents development, etc.
  • Drive definition of marketing campaigns and promotional programs to create SQLs, to drive market positioning, and to drive brand awareness/preference and customer loyalty.
  • Collaborate with internal cross-functional team and external marketing vendor to develop new content and enrich prior content that supports Andelyn value proposition and messaging.
  • Develop demand generation plans that are aligned with Andelyn’s annual sales and funnel targets.
  • Select, on-board, and manage external marketing vendors to ensure their alignment with Andelyn’s marketing strategy and the timely implementation of programs in the marketing plan.
  • Develop new commercial tools that facilitate successful customer interactions.
  • Monitor market trends and competitive landscape to keep the commercial team informed and develop marketing programs and branding strategy to establish Andelyn as a thought leader in the fast-evolving industry landscape
  • Develop standard work on content generation and approval; ensure that outbound content across channels are on-brand, consistent and aligned with Andelyn’s brand position.
  • Oversee and manage marketing budget according to plan.
  • Set, develop, and monitor KPIs to monitor effectiveness of marketing programs, channels, and performance of external vendors to continuously refine and optimize our marketing strategy and channel mix.
  • Exercise discretion, judgment, and personal responsibility
  • Demonstrate a high level of integrity
  • Maintain a positive attitude
  • Attention to detail in all job functions
  • Performs in accordance with established policies, procedures, and techniques and requires training common experience or working knowledge related to the tasks performed
  • Develop strategic planning and guidance for their functional unit in alignment with the overall organization and influence organizational strategic planning on an executive level
  • Develop and define measurable objectives for the staff within their functional units to fit the objectives of the overall organization. Also is involved in organizational objectives on an executive level
  • Cultivate a diverse and collaborative team environment. Utilizes clear and concise communication to ensure high productivity and contribution to the success of organizational goals
  • Complete budgetary control over the functions under their control also influences the organizational budget establishment
  • Travel required
  • Responsible for hiring, development, and related personnel processes
  • Mentoring and professional development of staff
  • Make use of essential people skills, including the ability to develop subordinates
  • Ability to manage and influence people in a direct and lateral support structure
  • Ultimate decision-making latitude within their functional units and influences decisions on an organizational level
  • Drives timelines and development through the broad influence
  • Ultimate interaction with legal services
  • Develop and direct short and near-term goals
  • Has business acumen and considers business impacts in planning and problem solving
  • Responsible for business development
  • Other duties as assigned



Knowledge, Skills, and Abilities Required

  • 10+ years of experience in the life sciences industry; Bioprocess and/or  CDMO space a plus
  • 10+ years in marketing
  • Experience in gene therapy / viral vector manufacturing (preferred)
  • Proven ability to engage, influence, and motivate individuals and demonstrate organizational influence  
  • Proven history of developing and driving marketing strategies and tactics
  • Experience working with and managing external marketing vendors
  • Experience managing trade show presence
  • Experience working in a fast-paced environment and ability to balance multiple, competing priorities and deadlines
  • Track record of successful cross-functional collaboration including working with business development and leadership
  • Strong analytical, process, and organizational skills
  • Executive level of communication and interpersonal skills
  • Strong passion and curiosity for gene therapy and the benefits for patients
  • Must possess relevant four-year degree OR relevant master’s or relevant PhD, academic background in the life sciences, biotechnology or gene therapy industries preferred

Minimum Physical Requirements

  • Frequently Sitting
  • Occasionally Walking/Standing/Stooping
  • Rarely Independently lifting up to 50 pounds
  • Frequently Talking on the phone or in-person
  • Frequently Typing on a computer keyboard


                                                                                     

The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification.  It is not to be construed as an exhaustive list of duties performed by the individual so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.    

 

Andelyn Biosciences is committed to a diverse and inclusive workplace. Andelyn is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

 

Andelyn may require proof of COVID-19 vaccination prior to your first date of employment depending on whether your role would require performing under federal contracts on behalf of Andelyn.  If required and in accordance with applicable federal guidelines, either proof of completion of an approved vaccine series will be required upon hire, or a religious and medical exemptions may be considered depending upon the specific job duties

 

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