About Torticity 

Founded six years ago and based in Boca Raton, Florida, Torticity is a B2B2C lit-tech company that does case workup for plaintiff law firms - helping them advocate for claimants seeking justice across mass tort, personal injury, sexual assault, and natural disaster cases. 

Our proprietary tech boosts efficiency and sets new industry standards. We're an AI-native team investing heavily in what comes next. Today, we offer comprehensive, end-to-end solutions that help law firms navigate complex pre-litigation/litigation effortlessly. 

We blend innovation with justice, turn challenges into opportunities, and build the future of legal excellence every day.

Join us and be part of something extraordinary! 

đź“ŤRemote opportunities available nationwide. Employees within a 40-mile radius of our Boca Raton HQ enjoy in-person collaboration and enhanced compensation. Hybrid work model: Mondays, Tuesdays, and Thursdays in-office. 

The Role

The Senior Director, Marketing Strategy & Go-to-Market is responsible for owning the B2B marketing engine. This is not a campaign-execution role. You will define the marketing strategy that connects our Lit-Tech ecosystem into one story, build the product marketing function from the ground up, and lead go-to-market for new offerings across the portfolio.

You will own how our client shows up in market — what we say, who we say it to, where we say it, and how we measure whether it's working.You'll work closely with the their Leadership team and product leadership to translate company vision into market-facing strategy — but within your domain, you are empowered to set positioning, prioritize investment, build the team, and own the brand. Solutions are not dictated top-down; you and your team will own the "how."

If you're energized by the challenge of unifying a multi-product portfolio under one brand and accelerating growth across an underserved B2B category, this role is for you. 

You're Excited About This Opportunity Because You Will...

Own Marketing Strategy & Category Leadership

  • Develop and execute the company-wide B2B marketing strategy across Torticity’s portfolio of products and services.
  • Define and maintain a unified market narrative that connects multiple business lines under a single, differentiated brand.
  • Establish category positioning that strengthens Torticity’s leadership within the legal technology and legal operations market.
  • Evaluate market trends, customer needs, competitive dynamics, and growth opportunities to inform strategic direction.
  • Serve as a strategic advisor to executive leadership on market positioning, customer behavior, and growth initiatives.

Own Brand & Product Marketing

  • Build and lead the product marketing function, including positioning, messaging, packaging, sales enablement, customer research, and competitive intelligence.
  • Develop messaging frameworks that translate complex technology-enabled legal services into clear and compelling value propositions.
  • Ensure consistency across all customer-facing communications, campaigns, and brand experiences.
  • Lead win/loss analysis, market segmentation, ideal customer profile development, and customer insights initiatives.
  • Drive alignment between product strategy, market needs, and go-to-market execution.

Own Go-to-Market Strategy

  • Lead go-to-market strategy and execution for new products, service offerings, market expansions, and category initiatives.
  • Develop launch frameworks, positioning strategies, pricing support, channel strategies, and sales enablement programs.
  • Partner closely with Product, Sales, and Operations teams to ensure successful market adoption and revenue growth.
  • Establish repeatable go-to-market processes that support scalability and organizational growth.

Own Demand Generation & Revenue Performance

  • Oversee demand generation strategy across owned, earned, and paid channels.
  • Ensure marketing initiatives are aligned to pipeline generation, customer acquisition, and revenue outcomes.
  • Develop measurement frameworks, reporting structures, and performance metrics that connect marketing investment to
  • business results.
  • Continuously evaluate campaign effectiveness, channel performance, and customer acquisition strategies.

Own AI-Native Marketing Innovation

  • Identify and implement opportunities to leverage AI across marketing workflows, research, segmentation, content
  • development, campaign optimization, and analytics.
  • Champion experimentation, automation, and emerging technologies that improve marketing effectiveness and operational efficiency.
  • Partner with Product, Data, and Engineering teams to explore innovative applications of AI throughout the customer
  • lifecycle.

Own Leadership & Organizational Development

  • Build, lead, and develop a high-performing marketing organization.
  • Manage internal team members, agencies, consultants, contractors, and external partners.
  • Establish organizational priorities, team structures, operating rhythms, and performance expectations.
  • Foster a culture of accountability, innovation, collaboration, and continuous improvement.
  • Support hiring, succession planning, and leadership development initiatives.

We’re Excited About You Because You Have...

  • 10+ years of B2B marketing experience, including 5+ years in senior marketing leadership roles.
  • Demonstrated success building and scaling product marketing, brand, or integrated marketing functions.
  • Experience developing and executing go-to-market strategies across multiple products, services, or business lines.
  • Strong expertise in positioning, messaging, segmentation, ideal customer profile development, competitive intelligence, and sales enablement.
  • Proven ability to connect marketing investments to pipeline growth, customer acquisition, and revenue outcomes.
  • Experience leading brand strategy and narrative development for complex B2B organizations.
  • Exceptional written, verbal, and executive communication skills.
  • Strong analytical and strategic thinking capabilities with a data-informed approach to decision-making.
  • Experience building and leading high-performing marketing teams and external partners.
  • Ability to thrive in ambiguous, fast-changing, and high-growth environments.

Bonus Points If You Have...

  • Experience in legal technology, legal operations, professional services, healthcare technology, or other regulated industries.
  • Experience supporting B2B2C business models.
  • Experience launching category-defining products or entering new markets.
  • Experience working within AI-native or technology-enabled organizations.
  • MBA or advanced business-related degree.
  • Familiarity with plaintiff law firms, litigation services, or legal operations.

Why You’ll Love Working at Torticity…

  • We are a group of bright, kind professionals who are motivated by challenges and value integrity, innovation, and trust
  • We cultivate a diverse and inclusive community, where all voices are heard and valued
  • We leverage our strengths in legal technology to drive innovation and disrupt the industry
  • We win as a team, commit to our work, and celebrate success together
  • We boldly create the future while keeping equity and client impact at the center of all that we do

Compensation and Benefits 

đź’° Salary Range: $150,000 - $180,000 USD annually  

 

  • Medical, dental, vision, and health insurance coverage
  • Life insurance and short/long-term disability insurance
  • Flexible Spending Accounts
  • Comprehensive support for every unique path to parenthood
  • 401k plan
  • Employee Assistance Program
  • Holiday Pay, including 11 paid holidays
  • Flexible PTO and Discretionary Time Off for balance and personal needs

đź”— Apply via our careers site: www.torticity.com/careers     

👉 We are an equal opportunity employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.