Summary

The Content Creator (Marketing, Communications and Graphic Designer) is responsible for building multiple campaigns and creating audience-appropriate content that promotes our motorcycle dealerships and their events to current and prospective clients. This position will be responsible for producing engaging content for advertising, social media, emails, events, website, print collateral, and other formats as needed. This position requires creativity, and a passion for finding engaging ways to tell our story, as well as the technical knowledge to deliver on the graphic needs of the group. A passion for powersports/motorcycles is a huge plus.

 

Content and Collateral Design

  • Conceptualize, design and implement creative graphics projects on time
  • Produce Web graphics, informational graphics, event materials, social media assets, signage, newsletters, video and other projects to spec.
  • Compose and/or edit marketing copy for client newsletters, social media, posters, and video scripts.
  • Handle all technical aspects of design, output for printing of posters, flyers, decals, and webpages.
  • Maintain each dealership’s brand identity across all communication and marketing materials.
  • Production design experience very beneficial, as this role completes a minimum of 1-2 full scale projects each day with ~6-14 sizes for advertising/marketing distribution.
  • Attend marketing team meetings to provide project updates and to stay up to date on promotions and events.
  • Work with external vendors to generate any print collateral that cannot be produced in-house.
  • Adobe Creative Suite proficiency required

Social Media and Digital Marketing

  • Collaborate with all team members necessary to produce text, photo and video content.
  • Ensure any supporting media is built and provided on time for distribution across social media, ad networks, websites, & email.

 

Other Duties:

  • Utilize assigned software to track workflow, follow established production procedure and maintain file archive.
  • And any other duty deemed necessary for the overall success of the dealerships as a whole.