Who We Are

Lido Labs (Nocturnal Enterprises) is a high-growth organization that runs paid acquisition at scale across multiple brands and expects the people leading it to own outcomes, not just manage processes. We move fast, hold high standards, and build teams that can execute at a level most performance marketing organizations never reach.

We are not looking for someone to maintain what exists. We are looking for someone to build what does not exist yet and make it run better than anything we have had before.

The Role

This is a full P&L ownership role for someone who has been at the center of serious paid media operations and is ready to own the whole thing. This is a direct response team, responsible for first-click attribution profitability success, not just channel activity or campaign upkeep. You will lead strategy, execution, team performance, and profitability across Google, Meta, TikTok, Microsoft, and emerging platforms for a multi-brand portfolio.

You will build the systems, the team, and the culture that allows paid media to scale predictably and profitably. You will be the person in the room who can diagnose a performance problem in minutes, make a call, and be accountable for what happens next. You will hold your team to standards that most agencies and in-house teams do not come close to, and you will develop them into operators who can eventually do what you do.

If you have managed large paid media budgets, owned the numbers that come with them, led teams of media buyers and strategists, and built the infrastructure that makes performance marketing repeatable at scale -- this role was written for you. This is not a set-it-and-forget-it Madison Avenue agency marketing role; it is an operator role for someone who can build, test, optimize, and stay accountable to the business outcome every day.

What You Will Own

P&L Ownership

The paid media P&L across all channels and brands. There is a team-specific P&L, and it must remain profitable after all expenses. ROAS, CPA, LTV, contribution margin, first-click attribution profitability, and budget allocation decisions are yours. You set the targets, build the strategy to hit them, and own the outcome when the numbers come in.

Platform Strategy and Execution

Paid media strategy and execution across Google Search, Performance Max, Display, YouTube, Microsoft Ads, Meta, TikTok, and X. You have deep hands-on expertise across these platforms and the judgment to know which lever to pull on which account at which stage of scale.

Technical Depth

Campaign architecture, creative testing frameworks, bid strategy, audience segmentation, landing page alignment, offer testing, and attribution strategy. You will continuously create new creative angle approaches to avoid creative fatigue and keep the team ahead of diminishing returns. You do not need to delegate these problems to understand them. You have lived them.

Team Leadership

Media buyers, strategists, ad ops specialists, and creative resources. You recruit, develop, and retain high performers. You give direct feedback, raise the bar consistently, and build the kind of team culture where accountability and experimentation coexist.

AI and Automation

You stay ahead of what the platforms and third party tools can do and you implement it before your competitors do. Faster creative iteration, smarter optimization, better forecasting -- you use every available advantage.

Cross-Functional Partnership

With product, engineering, and creative teams to ensure the full funnel is aligned behind the paid media strategy. You understand that the media is only as good as the page it sends people to and the creative it serves them.

What We Are Looking For

10 or more years of hands-on paid media experience across Google and Meta with meaningful time spent managing serious budgets and owning the performance outcomes that come with them.
5 or more years leading paid media teams -- media buyers, strategists, ad ops, creative -- with a track record of building high-performance teams from early stage through scale.
Channel-level P&L ownership. You know what contribution margin means, you track it, and you make decisions based on it rather than vanity ROAS numbers.
Scalable processes for campaign launch, optimization, reporting, and creative iteration, including a steady pipeline of new creative angles, that do not depend on you being in every conversation to work.
Implemented AI-driven improvements to campaign performance or team workflow with a clear point of view on where AI creates real advantage versus where it creates noise.
Analytically rigorous, direct in communication, and comfortable giving feedback that raises the bar even when it is uncomfortable.
Operated in high-growth environments with aggressive performance expectations and built something that worked.
Experience in regulated or compliance-sensitive industries is a plus. Multi-brand portfolio management is a plus. Building media buying teams from scratch is a significant plus.

Location and Structure

Fully remote across the United States. Full-time.

If this is the role you have been working toward, show us the work. Tell us what you built, what the numbers looked like, and what you learned doing it.