Lido Labs is seeking a data-driven, hands-on Paid Search Specialist to join our growing marketing team. This role is ideal for someone who thrives on taking strategic direction and turning it into high-performing paid search campaigns—someone who enjoys being “hands on keyboard” in platforms like Google Ads and Microsoft Advertising.

You’ll be responsible for launching, managing, and continuously optimizing campaigns with a relentless focus on what’s working. You'll identify performance trends, course-correct quickly when needed, and double down on proven strategies to drive consistent results.

This is a full-time, U.S.-based remote role reporting directly to the Director of Marketing. We expect a standard 40-hour workweek, during typical business hours, with your professional focus exclusively dedicated to Lido Labs during that time.

Responsibilities:

• Build, launch, and manage paid search campaigns in Google Ads and Microsoft Bing Ads, ensuring alignment with ROAS targets and business goals
  
  
• Develop and implement keyword strategies, including match types, negative keyword lists, and ongoing query mining to refine targeting
  
  
• Optimize bidding strategies (tCPA, Max Conversions, Manual CPC, etc.) to maximize efficiency and hit performance goals
  
  
• Monitor and manage daily and monthly budgets, ensuring optimal spend pacing and alignment with acquisition targets
  
  
• Conduct campaign audits to identify underperforming elements, resolve issues, and uncover opportunities for growth
  
  
• Analyze campaign performance across multiple attribution models and conversion windows to guide budget allocation and optimization
  
  
• Test and iterate ad creatives, extensions, audience segments, and landing page variants to improve CTR, Quality Score, and conversion rate
  
  
• Provide regular performance reporting with insights and clear recommendations to internal stakeholders
  
  
• Stay current on platform updates, beta opportunities, algorithm changes, and paid media best practices to inform strategy and execution

Qualifications:

• 2+ years of hands-on experience running and optimizing paid search campaigns
  
  
• Strong working knowledge of Google Ads and Microsoft Bing Ads
  
  
• Comfort in a tactical role—you’re not just setting the strategy, you’re executing it
  
  
• Experience adjusting bids, testing ad variations, and leveraging performance data for iteration
  
  
• Confidence navigating analytics and reporting tools like Google Analytics, Google Ads Editor, and PowerBI
  
  
• Ability to distill data into clear, actionable recommendations
  
  
• Familiarity with conversion tracking, tag management, and attribution troubleshooting a plus

You Might Be a Fit If You:

• Excel at taking direction and turning it into results
  
  
• Are motivated by data and obsessed with optimization
  
  
• Take ownership of campaign performance and see it through to measurable success
  
  
• Thrive in a fast-paced, performance-driven environment
  
  
• Are a clear communicator, especially when reporting on numbers and next steps