About Project Guardianship
Project Guardianship (PG) provides guardianship services for older adults and people with disabilities in New York who have been determined by a judicial proceeding to need help making decisions and have no family or friends able to assist them. PG’s team approach employs attorneys, case managers, and finance associates to provide clients with services that allow them to be as independent and in the least restrictive setting as possible. Since 2005, PG has served hundreds of New Yorkers and has become a leading voice in a national, interdisciplinary effort to re-envision and strengthen guardianship policy.
PG’s strategic communications goals are to 1) raise awareness of a population that is aging alone and without resources, 2) educate lawmakers about the decision-making support needs of this population, and 3) change perceptions about our society’s duty to ensure everyone – regardless of age, ability, wealth, and social connections – has access to decision-making supports.
Position Summary
Project Guardianship (PG) seeks a Communications Associate (CA) to work collaboratively with PG staff to raise the profile of PG and advance its mission and goals. The CA will create messaging and content for distribution through a wide variety of channels, including but not limited to social media, website, print materials, earned media, and direct marketing and outreach. The CA will ensure a reframing aging lens is applied to all PG communications and materials. Reporting to the Director of Policy and Advocacy, the CA will work closely with staff in a remote team environment.
Primary Responsibilities
- Serve as Communications lead on PG’s digital platforms, including website and social media channels
- Build and maintain a robust social media calendar
- Create, execute, and manage social media content for Twitter, Facebook, Instagram, and LinkedIn, including drafting posts using text, images, and video
- Manage social media campaigns and track and report results to be shared with leadership
- Analyze digital traffic and recommend changes to current strategies, including on how to increase stakeholder engagement and increase number of followers across platforms
- Draft content for and update website as needed
- Work with management team to develop print and digital marketing materials including annual reports, fact sheets, cultivation packets, presentations, training materials, and more
- Draft blog posts, op-eds, client stories, and other communications
- Manage email communications including newsletters, event invitations, and policy and research updates
- Apply reframing aging strategies and principals to all PG messaging, communications, and written materials
- Work with staff to support overall communications strategy and activities
Qualifications
- A minimum of one year of communications experience
- Bachelor’s degree in communications or other relevant field(s)
- Able to work independently and as part of a team
- Strong written and oral communication skills
- Design and editing skills
- Experience with social media and website administration
- Strong interest in social justice for underserved population
- Passion for working with the older adults and/or people with disabilities desirable
- Creativity, flexibility, patience, and follow-through
- Ability to interact professionally via Zoom, phone, and email (and possibly in person)
- Ability to multitask and prioritize
- Design program skills and desktop publishing are a plus but not required (e.g. Photoshop, Illustrator, InDesign)
- Familiarity with digital communications platforms are a plus but not required (e.g. Constant Contact, Mail Chimp)
- Familiarity with Drupal website content management platform is a plus but not required
Salary
Salary range of $40,000-$50,000 commensurate with experience, plus excellent benefits. Please indicate your salary requirement in your cover letter.
Project Guardianship is an equal opportunity/affirmative action employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, citizenship status, current employment status, or caregiver status.
Project Guardianship works to advance justice, particularly racial justice, in an increasingly multicultural country and globally connected world. We value diverse experiences, including with regard to educational background and justice system contact, and depend on a diverse staff to carry out our mission.
For more information about Project Guardianship’s work, please visit www.projectguardianship.org.