US CITIZENS ONLY 


We are currently seeking an experienced and creative Director of Digital Marketing to oversee our Product-Led Growth (PLG) digital campaigns. In this position, you will be responsible for managing all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the campaign's success. When you find dips in performance, you must make adjustments as necessary. You will also oversee the progress of your staff and ensure they meet departmental goals and deadlines.

 

JOB RESPONSIBILITIES

       Manage a team of specialists assigned to specific campaign focus including web, SEO, ads, social, email, events, and content

       Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals

·       Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content 

·       Business Advisor: Serve as strategic marketing advisor to key stakeholders – assist with the articulation of value propositions, develop marketing objectives in support of key priorities and support of top pursuits

·       Market and trends analysis: Staying current on marketplace issues and growing trends related to your space

·       Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/storyboards

·       Design facilitation, editing, internal and external announcements, web postings, etc.

·       Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice, includes written and video production

·       Email Campaigns: adapt in strategy and implementation of buyer journeys and email-based lead targeting, newsletters, and other approaches to using email to generate web traffic and brand interest

·       Journey building: expert at building simple and complex buyer journeys aligned to the customer experience requirements in Client Success organization and leadership

·       Social Media: Creation and implementation of full social media plans to support SGO marketing initiatives and campaigns

·       Digital Marketing: Experience in digital marketing concepts spanning SEO, website development, and design concepts

·       Event Management: Includes strategy, planning logistics, invitations, registration, conference materials, and on-site assistance to create an experience

·       Impact Reporting: Gather ROI data and input data into standard reports, focusing on data accuracy, storytelling, outcomes, etc.

·       Project Management: Able to manage multiple projects simultaneously

·       Collaboration: Comfortable managing multiple priorities in a heavily matrixed and virtual environment

·       Vendor Management: Able to source and manage vendor relationships

·       Budget Management: Plan and manage marketing budgets for campaigns

 

 

REQUIREMENTS

       Experience developing strategies for reaching a diverse audience of leadership personas and C-Suite government officials

       Experience in a professional services marketing organization marketing to the government and public sector, a plus

       Experience marketing SaaS products and cybersecurity products/services

       Experience with experiential design, event management, and production

       Experience with content marketing techniques, including product-led growth, audience segmentation, search engine optimization (SEO), and persona-based campaigns

       Experience with marketing technology (Salesforce Marketing Cloud preferred)

       Experience and innovation to drive and enhance campaign deliverables

       Strong executive presence, professional client service manner, and demonstrated ability to take the initiative, confident

       Creative mindset with passion and drive to foster innovation in marketing and communications.

       Able to manage creative teams and give strategic direction to advance brand position in the market

       Strong persuasive skills: able to gain consensus through influence and is comfortable with ambiguity

       Strong problem-solving skills; flexibility and adaptability

       Detail-oriented with excellent follow-through skills and ability to manage and execute multiple projects

       Innovative thinker who brings new ideas to the discussion

       Strong team player with the ability to work in a matrixed organization with a virtual team

       Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

       Proficiency in MS Office Products including Word, Excel, PowerPoint, Team, and SharePoint

       Familiarity with Adobe Creative Suite

 

OTHER REQUIREMENTS

       Bachelor’s degree required (Business, Marketing or Communications preferred)

       10+ years of relevant experience

       Minimum 5 years leading digital marketing teams

       Understanding of Product-led growth strategies

       Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

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