Digital Marketing Manager

We are currently seeking an experienced and creative Digital Marketing Manager to oversee our Product-Led Growth (PLG) digital campaigns. In this position, you will be responsible for the management of all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of articles or blog posts, and monitoring performance to measure the success of the campaign. When you find dips in performance, you must make adjustments as necessary. You will also oversee the progress of your staff and ensure they meet departmental goals and deadlines.

Responsibilities

•     Oversee management of updates, design, and user experience on all digital channels
•     Monitor daily messaging and posts
•     Develop effective, cohesive, and engaging brand messaging
•     Answer customer questions and concerns when necessary
•     Engage with analysts to keep current on market and trends
•     Conduct and report analysis of site and social traffic
•     Establish and monitor ROI and KPIs
•     Create, maintain, and implement digital marketing and editorial calendars

Requirements and Qualifications

•        Bachelor’s degree in marketing, communication, or related field
•        5+ years of experience in marketing; with at least 3 years in digital marketing
•        Solid understanding of eCommerce, PPC, SEO, and SEM
•        Knowledge of media editing software (photo and video)
•     Working knowledge of web design principles, best practices, and content management platforms
•     Demonstrated ability to develop and execute sales and marketing strategies
•     Excellent communication skills
•     Familiarity with tools, such as Google Analytics, Pendo.io, Salesforce, Pardot, and HubSpot