CodeHunter is on a mission to fundamentally change the way the world thinks about malware. We are looking for a “Content Guru” that fuels marketing programs, campaigns, and launches by creating content that educates, informs, and delights audiences. The Marketing Content Specialist will partner with teams across marketing like product marketing, demand generation, as well as our customer experience team to creatively drive growth and build a brand that customers love. You will work cross-functionally to plan, write, and produce content that clearly articulates the value of CodeHunter to different audiences. The ideal candidate is someone who thrives in a fast-paced environment and loves finding the right words to connect with customers. 



Responsibilities

·       Plan, write, and publish marketing content of various types, including blogs, emails, web pages, sales 2-pagers, and more

·       Partner closely with Product Marketing to build and execute a content roadmap to support overall marketing goals 

·       Drive the end-to-end production process for enablement content, including writing, reviews, localization, and delivery 

·         Become an expert in CodeHunter’s products and solutions and apply our brand voice and tone in product marketing content

·       Understand and deliver content to drive marketing/sales goals (i.e. web content for SEO, testimonial PDFs for lead-in/sales enablement, nurture campaigns to move top-of-funnel leads down to sales, etc.)

·       Develop materials for the customer experience team to move prospects down the funnel (i.e. case studies, ROI calculator, how to guides, etc.) – headline copywriting should ideally be a core competency, long-form copy and design

·       Interview industry experts within the team (sales, product, customer success) and create educational, thought leadership, and expert content for the market

·       Lead the company in developing and delivering content in our ideal “watering-holes”

·       Write straightforward, simple, succinct, meaningful ad and web copy to connect with target personas

·       Manage and deliver effective content for Ad and Social Media marketing efforts

Requirements

·       Experience with marketing digital products (e.g., B2B software, SaaS) products targeting an executive-level B2B audience

·       Experience analyzing raw data (via Excel, Tableau, SQL, etc.)

·       Experience in cybersecurity and/or information technology

·       Hands-on experience with CRM tools (i.e., Salesforce, Pardot, etc.)

·       Knowledge and working familiarity with webinar platforms, and experience running webinars & live events

·       Comprehensive understanding of the latest trends in digital marketing and practices

·       Highly proficient computer skills and internet savvy with working knowledge of Microsoft Office (Word, Excel, PowerPoint, Teams) and Outlook

·       Working knowledge of SEO best practices

·       Familiarity working in a CMS and/or publishing content to the web

·       Responsible for delivery of high-quality client and internal deliverables

·       Experience writing about software products and solutions in a content marketing or product marketing role

·       Demonstrated success creating content for different channels and formats (Please include a link to your portfolio.)

·       Exceptional writing and editing skills and able to tailor content to established voice and tone guidelines 

·       Experience collaborating with product marketing, campaign and creative teams on product launches and campaigns

·       Self-starter with excellent organizational skills who can drive content projects from start to finish

 

Required Skills

 

·       Strong verbal and written communication skills

·       Ability to professionally work and interact with clients (technical and business audiences) on a day-to-day basis

·       Ability to work directly with client implementation teams and product development collaborative and communicate voice of the customer

·       Ability to explain and translate complex and often nuanced concepts into simple and intuitive communications

·       Ability to work with C-level executives with a high level of business acumen

·       Ability to recreate issues on test systems to provide additional information to development team for resolution

·       Ability to document resolution of issues

·       Ability to self-manage workload against multiple competing priorities and deadlines

·       Ability to work with virtual test environment for troubleshooting and testing

·       Ability to work independently and be self-motivated



Required Experience

 

·         B.S./B.A. College Degree or equivalent work experience (3 years +)

·         Prior content marketing experience

·         Marketing advertisement/ social media expertise

·         Prior technical writing experience

·         US Citizenship required

 

 

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