We are looking for an experienced and enthusiastic B2B Social Media Specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Responsibilities

  • Developing social media content plans that are consistent with the company’s brand identity.
  • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
  • Managing a high volume of daily social media posts.
  • Communicating with social media followers, including responding to queries in a timely manner.
  • Developing and managing social influencer programs and attending social influencer events.
  • Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
  • Preparing monthly reports on social media marketing efforts.
  • Suggesting recommendations to adjust the social media marketing strategy for optimal results.
  • Staying up to date on best practices and emerging trends in social media.
  • Performing other duties when needed.

Requirements

  • Bachelor’s degree in journalism, communications, marketing, or a related field.
  • 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
  • Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
  • Experience using various analytics software.
  • Salesforce Pardot strongly preferred.
  • Working knowledge of HTML and CSS.
  • Multi-tasking and time-management skills, with the ability to prioritize tasks.
  • Ability to work in a fast-paced, high-pressure environment.
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