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We are seeking a dynamic and experienced Marketing Campaign Director to lead our demand generation efforts. The successful candidate will be responsible for developing and executing end-to-end marketing campaigns that drive customer engagement, brand awareness, and lead generation. You will leverage a mix of owned, earned, and paid demand channels to create impactful and measurable campaigns that resonate with our target audience.
Essential Duties/Responsibilities
• Campaign Strategy Development: Collaborate with cross-functional teams to define campaign objectives, target audience personas, messaging, and key performance indicators (KPIs).
• Multi-Channel Campaign Execution: Develop and implement integrated marketing campaigns across various channels, including digital (social media, email, website), events, webinars, content marketing, influencer partnerships, and more.
• Content Creation: Work with the content team to create compelling and relevant content assets that align with campaign themes and resonate with the target audience.
• Owned Channel Optimization: Maximize the use of owned channels such as the company website, blog, and social media profiles to drive organic traffic, engagement, and conversions.
• Paid Channel Management: Manage paid advertising campaigns, including search engine marketing (SEM), social media advertising, display ads, and other paid media strategies.
• Earned Media and PR: Collaborate with the PR team to leverage earned media opportunities, media coverage, and partnerships to enhance campaign reach and credibility.
• Data-Driven Decision Making: Utilize data and analytics to continuously monitor campaign performance, optimize strategies, and drive improvements based on insights.
• Lead Generation and Nurturing: Develop lead generation strategies that capture, qualify, and nurture leads through various stages of the marketing funnel.
• Budget Management: Manage the campaign budget effectively to achieve maximum ROI while maintaining cost control.
• Team Leadership: Lead and mentor a team of marketing professionals, ensuring alignment with campaign goals and company vision.
Minimum Qualifications
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 6-10 years of experience in B2B marketing, with a focus on demand generation and campaign management.
• Proven track record of creating and executing successful multi-channel marketing campaigns that deliver measurable results.
• Strong understanding of SaaS industry dynamics and technology trends.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to generate innovative campaign ideas.
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly.
• Leadership experience in managing marketing teams is preferred.
SoundThinking provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SoundThinking complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
SoundThinking expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SoundThinking’s employees to perform their job duties may result in discipline up to and including discharge. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact SoundThinking at +1.510.794.3183 or careers@soundthinking.com for assistance.
The above salary range is based on a good faith estimate made at the time of publication and may be modified in the future. The pay offered to a candidate may vary within this range depending on factors such as education, experience, and geographic location.
Note: The Company reserves exclusive right in its sole discretion to modify, adjust, delete, add or otherwise change the above at any time.