Community & Social Media Marketing Specialist

Location: Durham, NC

About IONNA

IONNA is revolutionizing EV charging by delivering the most reliable, driver-centric, and technologically advanced network in North America. Founded by eight of the world’s largest automakers—BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—IONNA is dedicated to providing EV drivers with the coverage they need, the reliability they deserve, and the amenities they crave.

The Role

We are looking for a Community & Social Media Marketing Specialist who will serve as IONNA’s brand ambassador and voice in the online EV and local Rechargery communities - engaging with drivers, local businesses, and other organizations to drive brand awareness, increase station utilization, and foster strategic local partnerships that grow our regional roots. This role will oversee social media engagement, community outreach, chamber of commerce, local business relationships, and direct interactions with EV clubs and driver forums.

The ideal candidate is an energetic digital communicator and relationship-builder with experience in social media, grassroots marketing, and event coordination. This person will be on the front lines of ensuring IONNA’s charging stations are not just locations, but destinations for EV drivers on the open road and close to home.

Key Responsibilities

Social Media & Community Engagement

Monitor and actively engage in EV driver communities, including Reddit (Tesla, Rivian, Ford Lightning forums), Facebook groups, and Discord channels, representing IONNA and building brand advocacy.
Manage and post to IONNA’s social media accounts (LinkedIn, Twitter/X, Instagram, Facebook) with compelling content that resonates with drivers and partners.
Identify and respond to trends, questions, and conversations in real-time, ensuring IONNA stays top-of-mind for EV enthusiasts.
Support content production team by capturing and generating high quality content that is native to each platform.

Local Partnerships & Event Marketing

Build relationships with local chambers of commerce, tourism boards, and small business associations to drive awareness and increase charging station traffic.
Organize EV club meetups, road trips, and special promotions with groups like the Ford F-150 Lightning Club of America, Tesla Owners Groups, and regional car clubs.
Develop strategic collaborations with IONNA local Rechargery entrepreneurs and other local businesses—from coffee shops to retail stores—to create exclusive offers and co-branded promotions for EV drivers.
Identify and coordinate sponsorships, co-marketing opportunities, and community events at IONNA Rechargeries to attract new drivers and strengthen brand presence.

Advertising & Strategic Growth

Collaborate with local businesses and venues to explore advertising opportunities at and near charging stations, ensuring optimal visibility for IONNA.
Track engagement metrics, customer acquisition, and event performance to continually refine strategies and maximize community impact.

Who You Are

A minimum of 2 years of experience in social media management, community engagement, event marketing, or partnerships (EV industry or automotive experience a plus!).
A digital native who understands social media trends, community-building strategies, and the power of grassroots marketing that is also passionate about creating in-person connections and events.
A self-starter who thrives on building relationships and turning conversations into business opportunities.
Passionate about EVs and the future of mobility - and excited to be part of a company shaping that future.
Comfortable working cross-functionally and collaborating with teams in marketing, product, partnerships, tech, and operations to drive business objectives.
Strong written and verbal communication skills, with the ability to craft compelling content and engage in online discussions authentically.
Experience with social media analytics tools, event planning, and partnership development is a plus.

What We Offer:

Competitive salary commensurate with experience
Comprehensive benefits package including health, dental, and vision insurance
401(k) matching program
Professional development opportunities
Collaborative and innovative work environment

Why IONNA?

Be part of a pioneering venture backed by the world's leading automakers.
Work with state-of-the-art technology that's reshaping the automotive industry.
Contribute directly to a sustainable future powered by renewable energy.
Thrive in a dynamic, fast-paced environment where your ideas can make a real difference.
Unparalleled opportunities for professional growth and visibility in a rapidly expanding field.

Join the Charge This isn't just a job – it's your chance to be a driving force in the EV revolution, with unparalleled exposure to industry leaders and decision-makers.

Based in Durham, NC, with a hybrid work model, you'll have the flexibility to innovate and the resources to succeed.

Are you ready to electrify your career, gain exceptional visibility, and leave your mark on the future of transportation?

Applicants must be authorized to work in the United States on a permanent basis. Ionna does not sponsor employment-based visas, including H-1B transfers, for any positions.

IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.

We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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What are your salary requirements?

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Are you willing to relocate?

Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?

What is your earliest start date?

What best describes your experience with managing and engaging on social media platforms to build brand advocacy and community engagement?

A) I have extensive experience managing social media for large brands

B) I have some experience with personal social media accounts but not professionally.

C) I have managed social media for small businesses or startups.

D) I have no experience with social media management.

What experience do you have creating compelling content on social media platforms such as LinkedIn, Twitter/X, Instagram, and Facebook?

A) I have extensive experience creating content for all these platforms, with a proven track record of engagement.

B) I have some experience creating content for a few of these platforms, but not all.

C) I have limited experience creating content on these platforms, but I am eager to learn and improve.

D) I have no experience creating content on these platforms.

To what extent do you have experience working with local businesses or organizations to build partnerships or organize events?

A) Extensive experience with successful partnerships and events.

B) Some experience with small events or personal projects.

C) Limited experience but eager to learn and take on this responsibility.

D) No experience.

To what extent do you have experience organizing events like meetups, road trips, or promotions?

A) I have organized multiple successful events for large groups.

B) I have helped with planning small events but not led them.

C) I have some experience but it was not successful.

D) I have no experience organizing events.

How would you contribute to a content production team by capturing and generating high-quality content for various platforms?

A) By creating engaging visuals and videos tailored to each platform.

B) By writing detailed technical reports and whitepapers.

C) By managing the team's schedules and administrative tasks.

D) By outsourcing content creation to external agencies.

How much experience do you have with social media management, community engagement, event marketing, or partnerships?

A) Over 5 years of experience in these areas.

B) 2 years of experience in these areas.

C) Less than 2 years of experience but eager to apply my skills.

D) No experience in these areas.

How do you stay current with the latest social media trends and community-building strategies?

A) I regularly attend industry conferences and workshops.

B) I follow industry leaders and blogs online.

C) I occasionally check for updates but do not actively seek them out.

D) I do not actively seek out new trends or strategies.

Describe your approach to identifying and exploring local advertising opportunities.

A) I focus on digital advertising platforms like Google Ads.

B) I explore partnerships with local businesses for co-branded promotions.

C) I primarily use print media and local newspapers.

D) I have not explored local advertising opportunities.

To what extent do you effectively collaborate with cross-functional teams to achieve business objectives?

A) I frequently collaborate with teams across multiple departments.

B) I occasionally collaborate but mostly within my own department.

C) I rarely collaborate with other teams.

D) I do not collaborate with teams.

To what extent do you stay informed about developments in the EV industry and feel motivated to contribute to its growth?

A) I regularly read industry publications and attend EV events.

B) I follow EV news online and engage with EV communities.

C) I am generally interested in sustainability but not specifically EVs.

D) I do not follow the EV industry closely.

To what extent have you worked in a startup environment, contributing to its growth and adaptability?

A) I have extensive experience working in startups, leading initiatives and driving growth.

B) I have some experience working in startups, contributing to teams and projects.

C) I have limited experience but have worked in similar fast-paced environments.

D) I have no experience working in a startup environment.