Title:  Social Media Manager

Location: Atlanta, GA or Jacksonville, FL

Status:  Permanent, full-time

Travel:  Approximately 10%

 

At Brunet-García, we translate brand values into meaningful messages that inspire action and social change. Our multilingual communications campaigns speak to diverse audiences through approachable storytelling, while our groundbreaking ideas help change the world for the better. We seek a social media manager prepared to leverage communications knowledge to help create transformative campaigns and educational materials for our private, public and nonprofit customers.

 

Job description

The Social Media Manager will support the agency’s outreach/engagement team and account strategists in developing, implementing and managing strategic, comprehensive social media strategies across public health accounts.  The social media manager will be a self-starter with client-facing experience setting, selling and implementing social media content and engagement strategies.

 

We are seeking a social media expert with superb written and oral skills, and an understanding of marketing communications specific to social, PR, outreach and engagement strategies. Candidate must be self-motivated, energetic, driven, and resourceful, along with an understanding of paid social media content best practices, analytics and reporting and proficiency with social media management and monitoring tools such as Sprout, HootSuite, Buffer, Sprinklr and others, as well as MS Word, Excel and PowerPoint.

 

Responsibilities

·       Setting up and running social media content strategy meetings between clients and agency staff, as well as preparing and distributing conference reports for all meetings

·       Planning, writing and executing social media strategies and implementation plans

·       Working with account teams to establish KPIs and reporting metrics for each client/campaign

·       Managing monthly analytics reporting to inform modifications/evolutions to social media strategy plans

·       Planning, writing and implementing paid and organic social media plans

·       Developing and implementing social media content briefs and content calendars

o   Up to and including daily calendars for specific clients

o   Identify and implement content strategies that motivate users to engage and follow calls to action (specific to public health initiatives)

o   Identify, recommend and implement campaign hashtag use, monitoring and engagement strategies

·       Provide recommendations for critical message response

·       Collaborate with client on community response and engagement content and strategies

·       Solid understanding of best practices and current trends related to community management and fan/follower engagement strategies

·       Day-to-day administration of social media monitoring, listening and measurement

·       Analyze and optimize social media content and strategies

·       Developing creative briefs and communicating with creative team regarding strategy

·       Liaising with account and creative teams to ensure best practices for social content

·       Ensure content quality controls, spec adherence and other technical controls for all social platform content

·       Regularly corresponding with clients via email and telephone

·       Work with the paid media team to manage social buys including plan development, audience selection, optimization, and reporting 

·       Develop regular status updates for client social media properties

·       Lead analysis on media delivery, performance, trends and future implications and make optimization suggestions based on insights from varying sources 

·       Participate in overall media strategy development and partner in group brainstorming sessions with the broader paid digital media team with the intention of bringing great ideas to life

·       Seek new trends and opportunities within the paid social media industry 

·       Work with paid media team to ensure proper technical set-up for tracking, testing, reporting, and optimization 

·       Assist in the billing of paid social media campaigns with the Media Director

 

Requirements & skills

·       5-7 years of social media strategy, content development and community management

·       Bachelor’s degree

·       Excellent command of written and spoken English; Spanish proficiency a plus

·       Ability to effectively interface with internal departments, clients, partners and governmental agencies

·       Must be a U.S. Citizen or U.S. Legal Permanent Resident, eligible for government clearance

·       Mastery of MS Office software, including Word, Excel and PowerPoint

 

Attributes

·       Great team player and able to work under tight timeline and pressure

·       Unwavering attention to detail and superb organizational skills

·       Willingness to listen and learn, with ability to multi-task

 

Working at Brunet-García

Brunet-García is a multilingual, multicultural communications firm, headquartered in Jacksonville, Florida, with a presence in both Atlanta and Washington, D.C. We offer a highly competitive salary and benefits package, opportunities for career growth, a family-friendly work environment, and the opportunity to produce work that matters. For more information on our firm, visit www.brunetgarcia.com. For consideration for this position, please submit your resume and salary requirements to careers@brunetgarcia.com.

 

Brunet-García Advertising, Inc., is an Equal Opportunity / Affirmative Action employer valuing diversity at all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.