We are looking for a detail-oriented individual with strong communication skills and experience in a relevant business or industry.

The Marketing Campaign & Communications Manager is an important role in the StorySlab marketing department. This ambitious self-starter will be able to make a significant impact quickly by driving a wide variety of marketing communication initiatives and demand generation campaigns.

Duties and Responsibilities

• Develop a variety of campaigns and content deliverables including webinars, direct mail and email promotions, roundtables and digital marketing content/campaigns.

• Plan, produce and execute drip marketing campaigns for lead acquisition and nurturing using a marketing automation platform (Pardot, Hubspot, or similar system experience is required).

• Have experience developing campaign messaging that is on target to company messaging/positioning and is highly-relevant to target ICP and customer personas.

• Traffic, distribute and publish content such as white papers, eBooks and PPT presentations in our mobile app and on our website (Social posting & WordPress experience is required)

• Report on performance of all marketing campaigns and assess against goals for effectiveness (MQLs, SQLs and pipeline contribution).

• Negotiate with and manage third party vendors, ensuring they deliver on time, on budget and to expected results.

• Review/clean, upload, track & report on leads (previous Salesforce experience is required).

• Plans, manages and reconciles assigned marketing budget.

Skills and Qualifications

Ideal candidates should be comfortable with creating all types of content, supervising agency/freelance resources for delivery, evaluating demand generation vendors and executing demand campaigns that hit sales opportunity targets.  This is a roll-up your sleeves position that requires a flexible professional, one that is able to respond to evolving business priorities and needs.  Candidates must have the ability to manage multiple projects simultaneously in a fast-paced software start-up environment. Applicants must be effective at communicating and managing internal key stakeholders to drive projects to timely completion, as well be highly organized with a meticulous attention to detail.

• Bachelor’s degree

• 2-3 years of experience in a B2B marketing role

• Self-motivated, results-oriented individual with an excellent attention to detail

• Proficient with CRM systems (preferably Salesforce)

• Proficient with marketing automation software (preferably Pardot)

• Proficient with web content management software (preferably WordPress)

• Excellent written, verbal & PPT communication skills

Company Culture

We are a fast-growing startup with a laid-back atmosphere located in the Armory Square area of Syracuse, NY. Our office thrives on teamwork, lively discussion and doing whatever it takes to make our customers happy. We work hard but have fun and make each other laugh. We’re big enough to be stable but small enough that everyone on the team is a critical contributor with important responsibilities. We are located in Syracuse, NY but offer remote and hybrid remote work environments.

Compensation and Benefits