Director of Marketing
Do you have a passion for and experience with business-to-business, technology-based digital and real-world marketing? Are you looking for an opportunity to hone your craft and take it to the next level? We are interested in talking to you.
Recon Infosec provides leading-edge Managed Detection and Response (MDR) and Security Operations services. Our presence in the MDR market and sales are growing. We are looking for a Director of Marketing to help us take it to the next level.
The primary focus of this position is ARR supporting lead generation with the opportunity to coordinate the complete process from awareness through contact, nurturing and qualification.
We are interested in people who are self-motivated, are creative problem solvers, and want to work in a challenging and rewarding environment.
Partner with senior leadership to develop strategy, product management, and partnerships
Curate our branding, positioning and messaging
Effectively engage our target audiences
Lead omni-channel lifecycle campaigns spanning all aspects of digital and real-world marketing with the primary objective of lead generation
Own and integrate martech stack
Implement CRM architecture and supporting automations
Identify and track key performance indicators for every aspect of marketing and sales including lead scoring, MQL tracking, SQL tracking, and ARR.
Design, coordinate, and track all company marketing campaigns
Own all company websites including search engine optimization, analytics and performance tracking
Coordinate participation in industry events
Coordinate and track the performance of all company social media including Linkedin and Twitter
Design, test and expand successful paid search campaigns
5+ years of experience in client development and lead generation with demonstrated success in growing awareness, engagement and contact in business-to-business, technology-based market
Experience in high-growth, start-up environments
Experience crafting compelling messaging
Hands-on experience running all aspects of digital marketing and advertising
Demonstrated success in establishing and driving ARR supporting business metrics
Event planning and execution experience
Must be a U.S. citizen and work in the United States
Willingness to learn, adapt, and innovate
Critical thinking and analytical skills
Excellent written and oral communications skills
Great interpersonal and teamwork skills
Competitive Applicants Will Have
Direct sales experience
Experience in and understanding of cybersecurity
Google Analytics experience and certification
Strong technical experience with Hubspot