Senior Manager, Social Media & Content Marketing


Tinkergarten is on a mission to ensure that the next generation of children can lead happy and healthy lives and take stewardship of our planet by creating purposeful outdoor play doable for every family—rain or shine.  The preeminent brand in early childhood, Tinkergarten was founded by education and tech industry vets, and is backed by some of the most influential consumer, education and social impact investors in the world. 


We need an experienced Senior Social Media & Content Marketing Manager to expand and mature our voice and brand presence across new and existing channels and social media platforms. We’d welcome a creative and curious social media marketer with a knack for ideating and packaging content for a variety of social channels, who uses data to guide their decision-making along the way. In this role, you will develop social media content that fosters a deep sense of community and grows both brand engagement and revenue significantly. As a key member of the growing marketing team, you’ll collaborate closely with functional heads across the company. Most importantly, your work will make a significant impact for families across the US.

 

If you care deeply about kids and the outdoors, and are a creative social media storyteller and content marketer hungry to scale marketing functions and impact, we want to talk to you.


  • Social Media Manager

    • A player/coach who defines social content pillars, goals, and strategy in alignment with overall company goals and objectives, and executes on those plans.

    • Measure, report, and make recommendations to team with respect to performance across key social platforms and the contribution of our efforts on social to KPIs that drive our business.

    • Administer all third-party social media tools and content management systems, and marshalls all in house and freelance resources


  • Social Content Strategist, Producer and writer

    • Generate new content and translate existing learning content into formats that travel through social channels to drive the maximum amount of audience.

    • Manage the Tinkergarten Blog, measuring, reporting, and making adjustments to optimize KPIs

    • Find thought leadership and influencer marketing opportunities for content sharing with brands and influencers

    • Work in concert with public relations and growth marketers to optimize impact across channels


What you'll bring

  • Significant experience executing social strategy with a mission-driven consumer, education, and/or social impact brand 

  • Proven track record of using social media content to increase audience engagement, build brand equity, and drive revenue for consumer brands

  • Outstanding writing ability and journalistic judgement, with experience commissioning high-quality work from writers and designers

  • Past startup experience

  • A high standard of personal excellence and strong ownership of your work

  • Works across the org with grace and velocity (or whatever values)


What would set you apart

  • Writing, graphic design, illustration, videography, and/or photography experience or sensibility

  • Strong knowledge of SEO best practice

  • Domain expertise in in parenting, healthy lifestyle, outdoors and or early learning 


Tinkergarten is an equal opportunity employer. We’re dedicated to building a team where diversity in both ideas and identities is not only welcomed, but encouraged.



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