About the Company: 

Liquid Death is 100% natural mountain water from the Austrian Alps, served in ice-cold sustainable cans designed to murder your thirst.


Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing water brands taking a completely unnecessary approach to canned water. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for BevNet’s Best Marketing, one of dot.LA’s hottest start ups, and Medium’s cult-worthy brands among a few accolades.

As Liquid Death continues to bring unnecessarily awesome canned water options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Job Summary:

As a Retention Marketing Specialist (Email & SMS), you will be responsible for driving revenue and supporting brand campaigns through email and SMS channels. Responsibilities include but are not limited to:

  • Develop winning email & SMS flows that help fans discover new products and driving repeat business

  • Deploy and manage email and SMS marketing automation and campaigns via Klaviyo (ESP provider) & Attentive (SMS provider)

  • Concept new tests - including segmentation and creative optimizations to improve performance

  • Monitor and report on campaign effectiveness as measured by defined KPIs and ideate the next steps for optimization

  • Maintain a very high standard of quality by delivering creatives and campaigns that are thoroughly QA’d

  • Support core email health functions including deliverability, list hygiene, account reputation, and compliance

  • Stay up to date with new trends and partner updates that impact deliverability, data collection, etc.


Skills & Qualifications:

  • 2-4 years of email marketing experience preferred

  • Proficient in HTML is strongly preferred

  • Email design experience in Klaviyo

  • Pop up design experience in JustUno, Attentive, related services

  • Attention to Detail: Extreme attention to detail to ensure all marketing assets are well-built and well-tested

  • Commitment to Results: Consistently achieve impactful results through a data-driven approach, email best practices, segmentation, optimization, and deliverability strategies

  • Creativity and Innovation: Seek and recommend enhancements to drive creative solutions, improved process or optimization

  • Project & Time Management: Skilled at figuring out and managing the processes and timelines necessary to get work accomplished and has to experience in multi-tasking in a fast-paced and dynamic work environment

  • Entrepreneurial & proactive spirit

  • Understands a new approach to branding - not cookie cutter creatives and solutions

  • Resilient attitude

  • Determined by find solutions 

  • Proactive and creative critical thinker

  • Loves to grow revenue

Perks and Benefits:

  • Fully remote workplace with an office in the works in Los Angeles

  • Awesome health benefits including medical, dental, vision, FSA

  • 401(k) match

  • Flexible PTO policy

  • Paid Parental Leave

  • Free Liquid Death Mountain Water & merchandise

  • An unlimited sense of superiority over your office drone meat bag friends