About the Company:
Liquid Death is 100% natural mountain water from the Austrian Alps, served in ice-cold sustainable cans designed to murder your thirst.
Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing water brands taking a completely unnecessary approach to canned water. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for BevNet’s Best Marketing in 2019, one of dot.LA’s hottestps in 2020, and Medium’s cult-worthy brands among a few accolades.
As Liquid Death continues to bring unnecessarily awesome canned water options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.
About the Job:
As a Paid Social Specialist, you will be responsible for driving new customer acquisition and supporting brand campaigns through paid social channels. Responsibilities include but are not limited to:
Manage and execute new customer campaigns through Facebook, TikTok, YouTube, Snapchat, Reddit, and potential new channels as they present themselves.
Collaborate to successfully build funnels for new customers - in efforts to drive them into repeat and loyal fans.
Develop a paid social process for campaign creation, management, optimization, and reporting.
Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue.
Provide weekly recaps on paid social channel performance.
Understand and execute white listing with top notch influencers and partners.
Build a strong creative library of assets that are optimized to drive paid social performance.
Participate in the creative development process for paid social eg. writing briefs, guiding creation, coordinating a consistent feedback loop of creative insights to the broader team.
Find new ways to reach customers through sophisticated targeting and creative executions.
Identify and evaluate emerging paid social channels to scale into
Skills & Qualifications:
2-5 years of paid social experience, preferably working with a top notch DTC brand who relies heavily on paid social as new customer channel
Entrepreneurial & proactive spirit
Understands a new approach to branding - not cookie cutter creatives and solutions
Resilient attitude
Determined by finding solutions
Strategic, tactical, creative, and motivated, with strong attention to detail
Proactive and creative critical thinker
Loves to grow revenue
Strong data skills including analyzing, visualizing, and extracting insights
Confident in paid social best practices, analytics and attribution