About the Company:
Liquid Death is 100% natural mountain water from the Austrian Alps, served in ice-cold sustainable cans designed to murder your thirst.
Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing water brands taking a completely unnecessary approach to canned water. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for BevNet’s Best Marketing in 2019, one of dot.LA’s hottestps in 2020, and Medium’s cult-worthy brands among a few accolades.
As Liquid Death continues to bring unnecessarily awesome canned water options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.
About the Job:
The Consumer Insights Manager will be responsible for all aspects of consumer data and insight strategy including brand and awareness tracking for the broader organization and specific marketing activities. This person will work closely across all teams at Liquid Death to provide data driven insights that will help support the overall growth, budget, and retail landscape for each department. This role will also be responsible for gathering consumer, shopper, and retail data to build out monthly reporting and narratives that will be provided in retailer and board meetings. This is a highly analytical role reporting into the VP of Business Insights and is fully remote, preferably located in Los Angeles.
Responsibilities:
Gathering consumer and insight strategy of the overall health of the business. Phasing the right data for each stage of Liquid Death growth along with appropriate budget.
Track brand and awareness data for broader organization and specific marketing activities that will help figure out the most effective way to spend marketing dollars and drive sales.
Manage Live Nation Business Insights and marry that data with the retail landscape.
Create a consumer survey strategy by utilizing Liquid Death emails and third party survey providers to gain quick insights on both Liquid Death consumers and broader category consumers.
Gather shopper insights across retailers and brands to figure out how they can help Liquid Death understand shoppers vs consumers and support shopper marketing programs.
Collect retail consumer and shopper insights to build narratives in support of the sales team in retailer meetings.
Build out monthly reporting on brand tracking and consumer behavior for entire organization and board updates.
Education & Experience:
3-5 years of experience in Research and Insights
Bachelor’s Degree
Essential Knowledge, Skills and Abilities:
Proficient with Brand Tracking Platforms
Proficient with Panel Data such as Numerator or Nielsen/IRI
Proficient in all Microsoft Suite Applications
Experienced in Writing Surveys
Experience in Consumer Segmentation
Creative and self starter
Preferred:
CPG or relevant industry experience
Start up experience
Perks and Benefits
Fully remote workplace with an office in the works in Los Angeles
Awesome health benefits including medical, dental, vision, FSA
401(k) match
Flexible PTO policy
Paid Parental Leave
Free Liquid Death Mountain Water & merchandise
An unlimited sense of superiority over your office drone meat bag friends