About the Company:
Liquid Death is 100% natural mountain water from the Austrian Alps, served in ice-cold sustainable cans designed to murder your thirst.
Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing water brands taking a completely unnecessary approach to canned water. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for BevNet’s Best Marketing in 2019, one of dot.LA’s hottestps in 2020, and Medium’s cult-worthy brands among a few accolades.
As Liquid Death continues to bring unnecessarily awesome canned water options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.
About the Job:
The Brand Manager will support the creative team to drive brand development, creation, and socialization of brand standards through PR and offline media for Liquid Death. This position will work closely with the creative and marketing teams to manage the brand calendar to ensure deadlines and deliverables are met and executed within scope including the management of the offline media budget. This position will report directly to the VP of Marketing and is fully remote with preferred location in Los Angeles, CA.
Drive brand development, creation and socialization of brand standards in partnership with Creative team
Own monthly brand campaign strategy and execution to launch innovative and informed initiatives.
Brand Calendar Management
Managing Offline Media Budget
Education & Experience:
BA/BS or Masters degree
5-7+ years of experience in advertising, brand strategy, marketing or a related field demonstrating creative work with a focus on social content and earned media
Evidence of success in developing and growing brands in house or with an agency
Ability to manage brand standards across a variety of partners
Experience with developing seamless campaign communication and launch plans across all platforms and channels.
Experience leading a larger marketing team and working across channel owner partners
Ability to manage external agency partners from PR to media
Track record of effectively managing an awareness focused media budget
Product and brand innovation experience a plus
Essential Knowledge, Skills and Abilities:
Excellent interpersonal, organizational, and written communication skills.
Familiarity with a wide range of research and intelligence sources
Ability to solve problems in real time with a variety of internal and external partners
Can work gracefully under pressure in an extremely high growth environment
Calendar management and organizational planning skills
CPG or relevant industry experience
Start up experience
Perks and Benefits
Fully remote workplace with an office in the works in Los Angeles
Awesome health benefits including medical, dental, vision, FSA
Flexible PTO policy
Paid Parental Leave
Free Liquid Death Mountain Water & merchandise
An unlimited sense of superiority over your office drone meat bag friends