Summary
The Marketing and Communications Manager is responsible for the day-to-day marketing activities of the organization. This includes the design, production, implementation and execution of the marketing and communication plan in support of the strategic business objectives. This role serves as the brand steward and must translate the brand essence and messaging into all areas of marketing and communications such as the website, social media, email communications, event promotions, public and media relations, collateral, and any other marketing initiatives. Must implement and execute effective solution-driven marketing campaigns that align with target audience and organization stakeholders.

Essential Duties and Responsibilities 
Collaborate with the CEO and leadership to develop communications strategies that will broaden reach and deepen impact
Coordinate with departments on marketing and outreach campaigns for programs, events, chapters, and membership 
Coordinate marketing campaigns with sales activities 
Generate, edit, publish and share engaging content on social media platforms 
Design and implement direct email marketing strategies
Create, develop, and manage content for website  
Oversee organizational response to industry related topics and/or social matters   
Write press releases and other media communications 
Develop newsletters and other avenues to share updates
Copy/edit and proofread all external communications  
Track and report on all site metrics and analyze performance, including SEO and web traffic
Define approach and suggest improvement to reach target audiences 
Maintain and develop the master marketing calendar
Manage outsourced projects, such as graphic design, to ensure quality and timely delivery
Ensure message consistency and brand management   
Oversee the marketing budget and opportunities for in-kind services 
Establishing and maintaining relationships with media outlets
Perform other duties and responsibilities as assigned 

Knowledge and Skill Requirements
Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment
Experience in marketing for sales team 
Proficiency in marketing automation technology
An ability to work under tight deadlines
Excellent written and verbal communication skills
Solid knowledge of SEO, keyword research and Google Analytics
An ability to work on big strategy plans as well as day-to-day tasks
Hands on experience in content management and copywriting 
Analytical and multitasking skills
Must be assertive and a self-starter 
Exceptional organizational and project management skills

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