PGP (The Public Good Projects) is seeking a Senior Digital Marketing Strategist to serve as our in-house expert and leader on all things paid media and social strategy. The Senior Digital Marketing Strategist will be responsible for leading a team and collaborating across disciplines to ensure paid and social strategies consistently utilize up-to-date best practices and tactics. They will be responsible for driving campaign growth and engagement to achieve social and behavior change objectives specific to each campaign/project. The ideal candidate has a strong background in planning and implementing digital paid media campaigns for a range of clients, and has extended that expertise into other channel strategies, especially social.
Candidates should know that PGP would only conduct interviews via phone and zoom calls, and contact would be from publicgoodprojects.org email addresses only.
RESPONSIBILITIES & DUTIES
Management and Team-Building
Manage and mentor paid media and social media managers to deliver on client needs as well as provide training and development opportunities.
Anticipate and recommend staffing needs for new and expanding projects to the Director of Digital Communications.
Foster a team culture of cross-functional collaboration and learning, with your team and others at PGP.
Provide opportunities for staff to share best practices and thought leadership within the organization, such as Lunch & Learn presentations.
Paid Media Strategy and Execution
Strategize and execute paid digital media campaigns across paid social, search, and additional ad networks and placements as needed, including overseeing the work of more junior PGP staff and contractors.
Work closely with the Director and VP of Communications on designing paid media components of PGP’s marketing and communication strategies and standardizing how we approach and resource the work.
Use strategic thinking and creativity to apply private-sector KPIs and best practices to reach PGP’s public health CTAs, ad objectives and campaign outcomes.
Recommend and monitor paid media budgets for new and existing campaigns to ensure tracking to goals within allocated budgets.
Collaborate with Insights & Analytics team on internal and external performance reporting for client deliverables and internal campaign optimization.
Collaborate with Editorial department on content needs for high performing paid media that reaches campaign goals and objectives.
Provide support to the Research department on survey recruitment initiatives that utilize social media recruitment for data collection.
Serve as a subject matter expert for paid media components of proposal development and for providing technical guidance to external partners as needed.
Organic Social Media Strategy
Serve as the social media expert within the organization, maintaining a cutting edge understanding of best practices, features, strategies, and tactics for all social channels. Monitor and communicate evolving best practices so as to improve social acumen of others at PGP.
Partner with the Director of Digital Communications to develop and communicate multi-channel tactical strategies that accelerazsate the impact of PGP’s campaigns and programs.
Advise and directly contribute to content strategy, based on the campaign marketing priorities and broader cultural trends.
Collaborate closely with Editorial and Creative teams on creative needs (from ideation to approval) for all channels.
Collaborate with Insights & Analytics to monitor performance against target needs and KPIs and contribute to regular reporting, learnings, and opportunities for innovation and growth.
Proactively recommend actionable ideas that continuously improve performance and achieve campaign and program objectives.
Other duties as assigned
QUALIFICATIONS AND EXPERIENCE
5+ years professional marketing, digital marketing and/or brand experience
In-depth understanding of social and digital media and ability to use platforms successfully
Expert organizational skills with a proven track record of supporting multiple projects concurrently with tight deadlines
Track history of delivering results in both campaign performance and internal operations
Strong written and verbal communication skills
Expertise in third-party paid media, digital marketing, and analytics platforms and tools, including Facebook Business Manager and Audience Insights, TikTok Ads Manager, YouTube Ads, Google Display Network, Google Analytics/Data Studio
Experience working in other digital marketing platforms, such as Sprout Social or similar social management platform; Canva; and HubSpot or other CRMs
1+ years of management experience required, multiple years of experience preferred
Facebook Social Issue Ad Certification and/or Google Certification(s) strongly preferred
English fluency required; Spanish preferred
Agency experience preferred, but not required
WHO YOU ARE
Start-up ready. You’re bored by routine and thrive in a fast-paced and innovative culture.
Organized and results-driven. You’re only interested in producing the best work possible.
Team-Orientated. You realize there’s no “I” in team, and you do your best work when you can collaborate with talented individuals.
Curious. You’re a life-long learner and enjoy discovering new things. You keep your finger on the pulse of marketing trends and new technology.
Purpose-Driven. You’re excited to apply your marketing expertise to positively impact the wellbeing of communities around the world.
As a workplace, we pride ourselves on our progressive values and excellent benefits, and we strongly encourage candidates who identify as people of color, people with disabilities, LGBTQ+, and/or gender non-conforming to apply. Due to the pace of this search, candidates are strongly encouraged to apply as soon as possible.
This is a full-time, fully-remote position therefore candidates must have the ability to work from their own home office.
PGP (The Public Good Projects) is a public health nonprofit specialized in large-scale media monitoring programs, social and behavior change interventions, & cross-sector initiatives. PGP’s mission is to apply best evidence and practices from the public and private sectors to create bold projects for health. PGP’s programs and initiatives are evidence-based, tailored for particular populations, employ a collective impact model, and are scientifically evaluated.
PGP values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history.
To learn more, visit: https://publicgoodprojects.org/
Please be cautious of potential scams during your job search and know that PGP would only conduct interviews via phone and zoom calls, and contact would be from publicgoodprojects.org email addresses only.