PGP (The Public Good Projects) is seeking a full-time Influencer Marketing Coordinator to support a global health communications campaign for a high-profile client. The initiative is focused within five countries through December 2021, with the possibility of extension in 2022. This role will be critical to effectively support the department work in large-scale, international, innovative influencer marketing campaigns.  This position is ideal for someone who loves social media and online community building, is highly organized, a great communicator, and likes to execute systems and processes.  This position will report to an Influencer Marketing Manager.

RESPONSIBILITIES & DUTIES

Specific duties include, but may not be limited to:   

• Identifying the most relevant influencers based on audience fit, size and approach

• Building relationships with influencers, who we view as partners in this work, to bring high-quality content to target audiences, as specified per client/campaign

• Engaging and coordinating with influencers in a patient, friendly, and timely manner

• Ensure quality content (branding and messaging) is delivered on time and follows brand and social media guidelines for consistency across all channels including digital and traditional media, programmatic media and supplemental marketing activities and activations 

• Support monitoring and management of related community engagement channels for this global campaign, especially email and social media 

• Assist Influencer Marketing Manager with campaign development, logistics, and implementation in collaboration with our internal team and external partners

• Support collection of weekly and monthly campaign performance metrics 

• Keep tabs on news and trending conversations, pop culture, hashtags within specific cultures and communities and help brainstorm ways that PGP can be part of the conversation on social media

QUALIFICATIONS & SKILLS

• English fluency required; French proficiency also required lead localized influencer outreach 

• Must have availability to meet with PGP staff daily during EST business hours; otherwise, schedule is flexible.

• Preferred digital or influencer marketing experience (agency experience a plus!)

• A native user of Instagram, Facebook, Twitter, YouTube, Snapchat, TikTok, etc.

• Preferred experience with third-party digital/influencer marketing platforms (e.g. Grin, Socialix, Upfluence, etc.) and/or other analytics tools

• Detail-oriented and highly organized with a proven track record of supporting multiple projects concurrently with tight deadlines

• Excellent communication and interpersonal skills

• Strong marketing instincts, and written and verbal communication skills

• Ability to work well and collaborate with a team

IDEAL CANDIDATE:

• Hungry for Success. You are looking for an entry-level role, but one with challenging goals to achieve. Every. Single. Week. 

• Self-Driven. You thrive with a predictable schedule of knowing what you need to get done, and by when. You’re someone who notices gaps or when things need to be done, and proactively moves to find solutions.

• Passionate about Social Media. You’re interested and possibly even well-versed in optimizing marketing and communication strategies across Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok and other social platforms.

• Organized. You’re able to juggle multiple projects at once, and create systems for keeping information streamlined and organized. You know when and how to communicate what you need to get the job done. 

• Top-notch communicator. You’re able to build rapport and relationships with people easily, and work together to achieve common goals. You enjoy engaging with people from different cultures and backgrounds.

• Results-Oriented​. You’re interested in producing the best work possible and will do whatever it takes to get the job done.

• Impact Focused. You care about positive change and making the world a better place.

• Team-Player. ​You realize there’s no “I” in team, and you do your best work when you can collaborate with talented individuals.

• Curious. ​You’re a life-long learner, enjoy discovering new things. You keep your finger on the pulse of marketing trends and new technology.

As a workplace, we pride ourselves on our progressive values and excellent benefits, and we strongly encourage candidates who identify as people of color, people with disabilities, LGBTQ+, and/or gender non-conforming to apply. Due to the pace of this search, candidates are strongly encouraged to apply as soon as possible. 

We are also a fully remote organization with employees spanning the country, so we come together, collaborate, and communicate through technology: Slack, Google Business, and Monday, among other platforms. Our full-time benefits include health insurance, 11 holidays, unlimited paid time off, two percent retirement match, maternity/paternity leave, and more.

This is a full-time, fully-remote position therefore candidates must have the ability to work from their own home office.

ABOUT PGP

PGP (The Public Good Projects) is a public health nonprofit specialized in large-scale media monitoring programs, social and behavior change interventions, & cross-sector initiatives. PGP’s mission is to apply best evidence and practices from the public and private sectors to create bold projects for health. PGP’s programs and initiatives are evidence-based, tailored for particular populations, employ a collective impact model, and are scientifically evaluated.

PGP values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history.