CreditNinja is a FinTech company founded in 2017 by veteran serial entrepreneurs who were part of the core team behind Enova (NYSE:ENVA), a leading publicly traded consumer financial services company. CreditNinja's mission is to provide hardworking Americans with financial solutions when unexpected expenses arise. Unlike traditional banks, CreditNinja works hard to ensure that people with less-than-perfect credit can have quick access to the money they need. Headquartered in downtown Chicago, we are a lean and innovative team seeking like-minded talent to help us disrupt the consumer finance industry.
As a Product Marketing Manager, you will manage strategy, planning, and Go-to-Market plans for new product features and launches. Working cross-functionally with Marketing, Product, Design, and more. The Product Marketing Manager will manage go-to-market strategies ranging from awareness campaigns down to funnel conversion campaigns.
Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives including: audience definition, product positioning, comms architecture, and launch strategy.
Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Social, and Content
Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
You will be the voice of the customer and trusted advisor as to how current and future customer needs and desires inform product messaging, brand differentiation, marketing content, and collateral.
Execute multiple aspects of product marketing; from branding and positioning to product launches and strategy, education and engagement campaigns, events and communication.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Work closely with the other team members to meet growth goals.
Bachelor's degree required.
Minimum of 3-5 years of Product Marketing, Growth Marketing, or Product Management experience
Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders
Preferred experience with digital banking, credit card, or lending industry
Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
Advanced working SQL knowledge
A results-driven mindset, with a passion for using data to build marketing campaigns that solve business problems and advance our brand narrative
Experience supporting and working with cross-functional teams in a dynamic environment
Competitive salary and benefits package, including material equity grant
Casual dress policy
Fun, fast-paced work environment
Dynamic start-up culture
Ability to make an immediate impact in a growth stage company
Convenient downtown Chicago office located in the heart of the city
Equal opportunity employer