JOB SUMMARY

The Cayton Children's Museum is seeking an experienced Senior Director of Marketing to oversee the organization’s annual marketing, advertising, and communications plan with the purpose of building brand awareness, creating a definitive and cohesive brand identity, promoting programs and offerings, and driving both contributed and earned revenue. The ideal candidate for this role will be a creative, confident, and critical thinker with a proven ability to build and direct strategy, oversee execution, and lead and manage a team toward desired outcomes. 

 

This is an opportunity to work for a creative, innovative, mission-driven institution committed to the professional growth and well-being of its employees. As such, we work in-person at the museum, on a full-time, 32-hour work week with generous benefits. 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develops the museum’s annual marketing plan, communications and content calendar, and advertising strategy around organizational goals and oversees the department in its implementation. 
  • Sets clearly defined, measurable goals that aim to grow and engage our visitorship and constituent base and leads the department in meeting benchmarks. 
  • Identifies creative and effective approaches to market programming and organizational initiatives that leverage all marketing channels and assets as part of overall strategy to ensure best use of budgetary resources. 
  • Distills the brand identity into a style guide that aims to create consistency, clarity, and a strong value proposition across all platforms, and ensures all messaging and creative is aligned. 
  • Reviews all major internal and public-facing materials and communications prior to distribution, with close attention to grammar, style, spelling, consistency, and content accuracy. Acts as final editor prior to dissemination. 
  • Uses analytics and insights on audience behaviors, as well as a strong knowledge of market trends and methodologies, to identify the most effective platforms and advertising channels to reach target audiences. 
  • Manages all external PR/marketing consultants and agencies, setting expectations, guiding efforts, monitoring progress, and equipping them with the tools and resources needed to achieve success. 
  • Oversees Google for Nonprofits SEO grant with support from outside agency, tracking and reporting progress to team regularly, and utilizing as a tool to guide strategic direction. 
  • Manages and grows the Cayton Luminary program, a network of influencer ambassadors that support Museum efforts. 
  • Works with the Chief Advancement Officer to develop the annual marketing and advertising budget and closely monitors actual expenses against budgeted throughout the year to ensure fiduciary responsibility. 
  • Oversees the staff in ensuring accurate and appropriate usage of brand identity, including logos, marks, colors, imagery, positioning, beliefs, voice, and tone. 
  • Develops an effective system for submitting creative requests and work orders to design, with close consideration to deadlines and lead times, copy edits and sign-off, and hand-off of approved materials to relevant departments. 
  • Manages department on all marketing deliverables and promotional initiatives, including brand collateral, signage, and assets; weekly newsletters; social media; community outreach; photo archival; and the timely update and management of the website with content and program updates. 
  • Spearheads the Board of Directors Marketing Committee and regularly reports to the Board on overall progress in quarterly meetings and via monthly updates.
  • Manages outside photographers and videographers to support marketing and campaign initiatives.
  • Additional duties as required. 

 

QUALIFICATIONS AND CAPABILITIES 

  • Bachelor’s degree required. 
  • Minimum 5 years of management-level work experience in marketing, communications, or related field.

·       Outstanding interpersonal, verbal, and written communication skills that demonstrate ability to lead a team, institutional knowledge, confidence, and integrity. 

  • Deep knowledge of the digital communications landscape, industry practices, and best platforms/tools for reaching desired audiences and creating engagement.

·       Excellent organization and time management skills with the ability to manage multiple projects simultaneously, while paying close attention to detail and accuracy. 

·       Demonstrated ability to make decisions informed by quantitative and qualitative data and insights. 

·       A positive, can-do attitude with strong self-direction and a desire to take initiative.  

  • Computer literacy; proficiency in Windows-based software (Word, Excel, PowerPoint) 
  • Experience managing and maximizing Google AdWords, a plus. 
  • Shows commitment to the mission, vision, and values of the Cayton Children’s Museum. 

 

PHYSICAL REQUIREMENTS

The person in this position must be able to:

  •  Move about inside the office to access file cabinets, office machinery, storage shelves, etc.
  • Lift up to 20 lbs.
  • Communicate via telephone, video conference, email and in-person.
  • Stand and/or move about for sustained periods of time during special events and fundraisers.

 

COMPENSATION & BENEFITS

  • ·      Annual salary of $90,000-$94,000, depending on experience. 
  • ·       32-hour work week. 
  • ·       Health, dental, vision, life, and disability insurance. 
  • ·       Retirement plan after 1 year; 401k with 4% employer match.
  • ·       Health and childcare flexible spending accounts. 
  • ·       Vacation and sick days; paid holidays.
  • ·       Commuter benefits.

·       Plus, more.

 

SCHEDULE

The Senior Director of Marketing is a full-time (32-hour), exempt position. Availability for occasional evening and weekend events is required. As a children’s museum welcoming visitors into our space, we expect our employees to work in-person, unless otherwise instructed.

 

ABOUT OUR ORGANIZATION   

The Cayton Children’s Museum’s mission is to activate the power of play to enrich the lives of children and their families, build stronger and more connected communities, and create a better world. We envision a world where all children, and the adults they grow up to be, experience the transformational and lifelong benefits of abundant, creative, and purposeful play. Our experiential, immersive play and values-based programming foster connection and creativity in children ages 0-8, both in our museum space and out in the community.  

  

The Cayton Children’s Museum is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, gender identity, sexual orientation, pregnancy, disability, political affiliation, marital or family status, age, military service, or other non-merit factor.  

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