CLUTCH is a hybrid consultancy and agency focused on working with B2B companies that intend to grow and accelerate their businesses in the agriculture- and food-business sectors. We help our clients find and maximize potential from both their products and services by aligning strategy and market opportunity, marketing and sales initiatives and execution, and the skills of customer-facing employees and partners. We, and our clients, are driven by growth and the constant pursuit of it. Learn more, at www.clutchperformance.com.
Characteristics of the ideal candidate:
Authentic. Can-do attitude. Accountable.
Curious. Always looking for a better way to get things done.
Self-assured. Comfortable in their skin.
Transparent. Straight shooter.
The senior manager, lead generation, works within an integrated team, to develop and execute comprehensive B2B demand generation campaigns while nurturing leads across a variety of channels. Key responsibilities include:
· Create/strategize/support digital programs that include SEM, email, retargeting, targeted social advertising and co-op marketing with external partners (including media and clients/customers of clients).
· Work directly with client demand-gen leads and CLUTCH team to define and segment targets and build and implement campaigns.
· Create campaign KPIs and work closely with CLUTCH team members in media, social and PR to create integrated campaign dashboards.
· Work closely with CLUTCH content creators and developers to optimize user experience and campaign execution in real-time, aligning with campaign goals and desired results.
· Provide ongoing monitoring of campaigns and funnel progression.
· Work closely with clients and CLUTCH team to identify, develop and manage the nurture journey.
· Drive audience segmentation and corresponding user / journey experience to facilitate funnel progression and maximize campaign results.
· Stay on top of trends and offerings related to digital marketing and relevant platforms/software.
Skills Required:
· Strong attention to detail and analytical skills
· Ability to juggle multiple projects at one time
· Strong communication skills
· Detail oriented
Education + Experience Requirements:
- Bachelor’s degree in business, marketing or related technical/field experience
- 7+ years of digital marketing and/or lead generation campaign experience
- Experience working within an integrated marketing team
- Proficiency in marketing automation and campaign analytics tools