CLUTCH is a hybrid consultancy and agency focused on working with B2B companies that intend to grow and accelerate their businesses in the agriculture- and food-business sectors. We help our clients find opportunity and maximize potential from both their products and services by aligning strategy and market opportunity, marketing and sales initiatives and execution, and the skills of their customer-facing employees and partners. Our team and our clients are driven by growth and the constant pursuit of it. Learn more at ClutchPerformance.com.

 

Characteristics of the ideal candidate:

·     Authentic. Accountable.

·     Curious. Always looking for new ideas, new trends and new ways of doing what’s always been done.

·     Self-assured. Comfortable in their skin. 

·     Transparent. Straight-shooter.

·     Empathetic. Can see things from other perspectives and understand the needs of others.

 

Director, Reputation + Influence Responsibilities 

·       Create, lead and implement reputation + influence strategy on behalf of clients, including media relations, social, industry relations, influencer relations, SEO, CSR and beyond.

·       Work closely with team members in Connections (CLUTCH agency offering) to create multi-channel platforms and engagement plans.

·       Partner with AVP Reputation + Influence to evolve the reputation management offering at CLUTCH and sell opportunities through to client teams.

·       Develop and lead content strategy on behalf of clients, working closely with CLUTCH team members across disciplines.

·       Create and lead media and messaging training, working closely with other Reputation + Influence team members.

·       Evolve the CLUTCH influencer relations offering, establishing strong and productive partnerships with influencers in relevant categories.

·       Work closely with team members in Client Success and Catalyst to glean business insights and subject-matter-expert POVs.

·       Proactively identify opportunities and risks on behalf of CLUTCH and our clients. Develop creative solutions and help identify opportunities to promote client engagement and success.

·       Stay up-to-date on changing communications/PR, social media and digital channels, analytics and opportunities, as well as agriculture and other category trends.

·       Help establish project processes and protocols and work with Connections teammates to ensure a consistent approach to the CLUTCH experience.

·       Support CLUTCH new business in our focus industries and offerings. 

 



Experience Required

·      7-10 years experience in marketing communication on the agency or corporate side.

·      Strong writer across multiple disciplines.

·      Experience in issues management and/or reputation management.

·      Experience with social stategy, social content best practices, and social platforms and their analytics.

·      Understanding of SEO as it relates to long-form and social content.

·      General interest in business.