Position Overview
The role of the Associate Media Director is to manage a team in developing, executing and monitoring media plans for our clients. They provide leadership in the client relationship, ensure best practices are being implemented and are responsible for the onboarding and development of staff at the Assistant Media Planner, Media Planner and Media Supervisor levels. They will also coordinate closely with subject specialists in Paid Search, Analytics, Programmatic, Paid Social and Broadcast buying. Experience across B2C, ecommerce, or DTC advertising programs is welcomed, with experience in retail a strong plus. A Bachelor’s degree and 7 years’ experience are required for consideration.
Responsibilities
- Manage strategy development, media planning, buying and tracking to ensure delivery of the best of breed media consulting services
- Maintains client relationships, understands their needs and manages client’s expectations of deliverables
- Knows and keeps up-to-date on all available market and consumer information necessary to the preparation of the most effective and efficient media campaigns
- Prepares the final recommendation plans/decks for management review and client approval
- Oversees the planning, buying, execution and campaign monitoring
- Oversees optimizations to ongoing plans to maximize performance, accounting for media metrics as well as client business inputs and data sources such as CRM, Marketing Automation, and web analytics
- Oversees the final results decks, presenting concise and relevant learnings and recommendations for future campaigns
- Develops targeting recommendations relevant to the client and target audience
- Maintains the best possible relationship with Media and Agency staff and media resources and vendors
- Helps to train junior staff in the proper methods of preparing, evaluating and implementing media plans
- Acts as a mentor and provides guidance/leadership to the media team members he/she manages
- Communicate clearly and convincingly in written and verbal formats
- Ensures key information is provided to the team regarding client issues, internal agency issues and changes in account status
About Mediasmith
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.
Headquartered in Oakland, CA, we are a distributed (remote) workforce with staff in major metros throughout the country including Chicago, Dallas, Los Angeles, Minneapolis, New York, and San Francisco. We have offices in Oakland and NY and staff has access to all WeWork offices globally.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. We are only able to respond to candidates selected for interviews.