Position Overview:
The Paid Social Analyst is an entry-level position where account management and social media advertising responsibilities will be learned. The Paid Social Analyst will be helping their team be and stay organized as well as buy advertising on platforms such as Facebook/Instagram, Snapchat, Pinterest, Linked In, and/or Twitter. In this role, the analyst will assist their team in executing campaign objectives day-to-day which include in-platform campaign building and optimizing, track budget pacing, pull ad performance data for reporting, creating insights, and make recommendations based on the results of the campaigns. The ideal candidate for this role must be self-motivated, curious, pay close attention to detail, and must exhibit the ability to work with a larger team. The Paid Social Analyst will receive training and resources to achieve competency in subject matter and ultimately be asked to interpret and draw meaningful conclusions from accounts and performance data.
Responsibilities:
- Learn and navigate paid social platforms (including but not limited to Facebook Business
- Manager, LinkedIn Business Manager, Snapchat Ads Manager, Pinterest Ads Manager, Twitter
- Ads) to effectively create campaigns, make optimizations, and pull reporting
- Create and optimize paid social campaigns across several industry verticals including B2B, eCommerce, and automotive
- Analyze data and trends to identify opportunities for campaign optimization and expansion
- Manage and report on campaign performance, Key Performance Indicators (KPIs), and business
- metrics
- Develop recommendations, monitor campaign pacing/spend delivery, and assist the team on
- interpreting data
- Perform routine account hygiene, adherence to best practices, Quality Assurance checks, and
- execution of day-to-day tasks
- Participate and collaborate with media team to understand and integrate on overall cross-channel campaign briefing and objectives
Skills and Qualifications:
- A Bachelor’s Degree or relevant experience applicable to the marketing, advertising, and
- communications industry
- Strong verbal and written communication skills
- A general understanding of social media and its capabilities
- Experience with Excel and Microsoft Office suite
- Facebook Ads Certification a plus
- Desire to learn, ask questions, and have attention to detail
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and
- communicate priorities to Supervisor
- A team-first personality with a positive attitude and a flexible, collaborative work style
About Mediasmith:
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple. Headquartered in Oakland, CA, we are a distributed (remote) workforce with staff in major metros throughout the country including Chicago, Dallas, Los Angeles, Minneapolis, New York, and San Francisco. We have offices in Oakland and NY and staff has access to all WeWork offices globally. Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. We are only able to respond to candidates selected for interviews.