Position Overview

The programmatic coordinator role is an exciting opportunity for an individual looking to get into digital marketing. This position is part of our programmatic team responsible for developing and executing programmatical work with our Programmatic Specialists and media planning groups to support the planning, buying, campaign implementation and maintenance for digital media programs across multiple programmatic platforms. The ideal candidate is eager to learn the programmatic and digital media landscape and drive meaningful campaign performance across our client based media campaigns on behalf of Mediasmith clients. The Programmatic Coordinator will report to the Programmatic Manager.

Responsibilities

• Assist with programmatic media campaign design and execution across multiple channels in multiple DSPs. Includes but is not limited to: building campaigns, trafficking creative assets, monitoring campaign pacing and performance
  
• Assist in the development of media and strategy recommendations
• Provide support for troubleshooting campaign delivery and performance issues and campaign QA
• Assist programmatic specialists with campaign optimizations, pacing and reporting
  
• Assist team with all executional aspects of the campaign management process
• Work closely with team members to contribute to the success of campaigns

Skills & Qualifications

• Relevant experience or knowledge of media, marketing, advertising is preferred, including basic knowledge of digital media concepts, terminology, landscape and platforms (OTT/CTV, online video, display, native, digital audio, targeting strategies, and data providers)
• Knowledge in Demand Side Platforms (DSPs) such as The Trade Desk and DV360 and/or Google Ads and YouTube a plus
• Well-organized with strong attention to detail and time management skills
• Capacity to multitask and thrive in a fast-paced environment with multiple clients
• Able to learn multiple advertising functions and buying platforms quickly
• Able to think creatively and analytically
• Able to work comfortably with budgets and numbers
• Enjoys working on a data driven, collaborative and results-focused team
• 100% remote - WeWork spaces are an option as well

About Mediasmith

We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics.Mediasmith makes impactful media simple.