The Marketing Data Analyst supports reporting and analysis for all media teams. Responsibilities include designing campaign performance reports and maintaining existing reports; performing ad hoc analysis to identify trends; and building tools and providing resources to facilitate all the above. We’re looking for a keen understanding of statistics and the intellectual curiosity to explore unfamiliar concepts. The candidate should be comfortable with selecting appropriate methods to interpret complex data sets and visualizing their findings.


Responsibilities:

  • Design, execute, and deliver marketing performance reports, dashboards, and analysis in response to client needs
  • Develop tools and processes to automate common reporting and analytics tasks, e.g. writing API queries to retrieve data from media buying platforms
  • Work with client account teams to translate client analytics requests into action plans and deliverables
  • Manipulate, clean, and visualize data using Excel, MySQL, Tableau, and similar tools

Skills and Qualifications:

Required:

  • Expert Excel skills: manipulating, parsing, and blending data is essential
  • Proficiency with SQL, Javascript, Python, or other programming languages
  • Ability to efficiently analyze and provide insight into complex data sets
  • Comfortable working in a fast-moving environment with shifting priorities
  • Excellent quantitative and critical thinking skills
  • 1-3 years’ experience in an analytically driven role

Preferred:

  • Experience with Tableau or other BI tools
  • Previous experience in the digital media or marketing industry
  • Degree in a quantitative field (engineering, computer science, physics, mathematics, statistics)

 

About Mediasmith:

We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.

Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. 


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