Position Overview:

The Paid Search Specialist is a mid-level position for those seeking the next step in their career. The Paid Search Specialist will assist the Supervisor & Director to develop and execute campaign objectives day-to-day which include optimizing campaigns, tracking budget pacing, reporting, creating insights, and making recommendations based on results. The ideal candidate for this role must be self-motivated, curious, pay close attention to detail, and must exhibit the ability to work with a larger team as well as deliver on campaign goals.


Responsibilities: 

  • Develop, optimize, and maintain paid search (SEM) campaigns across several industry verticals including B2B, e-commerce, education, and automotive
  • Understand client goals and how to maximize success through tactical strategy, implementation, and technology
  • Communicate with internal agency stakeholders and clients
  • Analyze data and trends to identify opportunity areas for campaign optimization and expansion
  • Manage and report on campaign performance, KPIs, and metrics
  • Develop keyword lists, monitor campaign pacing/spend delivery, and assist the Supervisor & Director on manipulating and interpreting data
  • Brainstorm and research targeting and copy testing ideas to generate client-specific insight and determine future scenarios
  • Perform routine account hygiene, adherence to best practices, and execution of day-to-day tasks
  • Participate and collaborate with media team to understand and integrate on overall cross-channel campaign briefing and objectives
  • Mentor and train junior level search staff in their career development


Skills and Qualifications:

  • A Bachelors’ Degree or relevant experience applicable to the marketing, advertising, and communications industry
  • Strong verbal and written communication skills
  • Proficiency with Excel and/or Google Sheets
  • Google Ads Search Certification
  • Google Analytics Certification a plus
  • Experience with SQL, Tableau, Google Data Studio, Airtable, or other analytics tools a plus
  • 1-2 years of paid search (SEM) experience
  • Desire to learn, ask questions, and attention to detail
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
  • A team-first personality with a positive attitude and a flexible, collaborative work style

If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your salary range requirements and your resume.


About Mediasmith:

We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.

Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. 

We are only able to respond to candidates selected for interviews.