Position Overview:
The Search Analyst is an entry level position where account management and media advertising responsibilities will be learned. The Search Analyst will assist the Supervisor to execute campaign objectives day-to-day which include optimizing campaigns, track budget pacing, pull data for reporting, creating insights, and make recommendations based on results. The ideal candidate for this role must be self-motivated, curious, pay close attention to detail, and must exhibit the ability to work with a larger team. The Search Analyst will receive training and resources to achieve competency in subject matter and ultimately be asked to interpret and draw meaningful conclusions from accounts.
Responsibilities:
- Optimize paid search (SEM) campaigns across several industry verticals including B2B, e-commerce, education, and automotive
- Learn and navigate search engine platforms to effectively upload campaign production sheets and download data for reporting or ad hoc purposes
- Analyze data and trends to identify opportunities for campaign optimization and expansion
- Manage and report on campaign performance, KPIs, and metrics
- Develop keyword lists, monitor campaign pacing/spend delivery, and assist the Supervisor on manipulating and interpreting data
- Brainstorm and draft search engine text ads according to campaign objectives
- Perform routine account hygiene, adherence to best practices, and execution of day-to-day tasks
- Participate and collaborate with media team to understand and
integrate on overall cross-channel campaign briefing and objectives
Skills and Qualifications:
- A Bachelors’ Degree or relevant experience applicable to the marketing, advertising, and communications industry
- Strong verbal and written communication skills
- Experience with Excel and Microsoft Office suite
- Google Ads Search Certification a plus
- Desire to learn, ask questions, and attention to detail
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
- A team-first personality with a positive attitude and a flexible, collaborative work style
About Mediasmith:
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment.
We are only able to respond to candidates selected for interviews.