Position Title: Field Marketing Manager - EMEA

Location: London

Department: Marketing

 

About Betterworks

 

At Betterworks, we create performance management software for Human Resources teams at large enterprise companies.

 

Betterworks is on a mission to make work better by creating software that drives meaningful and productive manager-employee relationships. Our product suite includes 1:1 meeting management, performance reviews, goals and OKRs, employee engagement, calibration and analytics. We also empower HR admins by automating necessary workflows and providing them with actionable data to inform their people strategy. Our products are used by hundreds of thousands of workers from more than 100 countries in more than 20 languages.

 

Job Summary:

We seek a dynamic and results-driven Field Marketing Manager to join our team and support our rapidly growing business in EMEA. You will be joining a high performing team in the UK as the first marketer, collaborating closely with the Sales, Customer Success, Product and Marketing teams.

 

This individual will develop and execute regional marketing strategies that drive awareness, demand generation, pipeline and ARR. The ideal candidate will have a deep understanding of the EMEA market, exceptional communication skills, and a proven track record of successful regional marketing campaigns.

 

Join us as a self-motivated trailblazer excited to be part of a dynamic global startup that's redefining performance management for enterprise organizations. If you thrive on innovation and want to make a significant impact, we would love to have you on our team.

Key Responsibilities:

  • Pioneer and implement agile field marketing strategies tailored to the EMEA region, ensuring alignment with overall company goals and objectives while swiftly adapting to market needs and trends.
  • Collaborate with sales teams to understand market needs and create targeted campaigns that drive lead generation and pipeline growth.
  • Organize and manage events, trade shows, webinars, and other field activities to enhance brand visibility and generate qualified leads.
  • Work closely with the digital marketing and sales team to support ABM campaigns.
  • Monitor and analyze the performance of regional marketing initiatives, providing regular reports and insights to stakeholders.
  • Build and maintain relationships with industry influencers, partners, and key stakeholders in the EMEA region.
  • Evaluate the expansion of additional sponsorships including events and trade publications.
  • Ability to craft messaging and ads to support localized ad campaigns

Qualifications:

  • Enterprise and HR Technology experience preferred
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, preferably in the EMEA region.
  • Strong understanding of the EMEA market dynamics.
  • Proven ability to develop and execute successful field marketing campaigns.
  • Excellent project management skills with the ability to manage multiple projects simultaneously.
  • Experience using marketing automation and CRM tools (ie. Salesforce, Hubspot, Marketo, Monday.com, Asana, Goldcast)
  • Strong analytical skills to measure and optimize marketing performance.
  • Excellent communication and interpersonal skills.
  • Ability to travel within the EMEA region as required.

What We All Do:

 

  • All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
  • All employees are required to participate in information security awareness and training programs.
  • All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
  • All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

 

 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal-opportunity employer.

 

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