Senior Product Marketing Manager

 

This is a remote-first job opening, for candidates anywhere in the US and Canada.


About Betterworks


At Betterworks, we create performance management software for Human Resources teams at large enterprise companies.  

 

Betterworks is on a mission to make work better by creating software that drives meaningful and productive manager-employee relationships. Our product suite includes 1:1 meeting management, performance reviews, goals and OKRs, employee engagement, calibration and analytics. We also empower HR admins by automating necessary workflows and providing them with actionable data to inform their people strategy. Our products are used by hundreds of thousands of workers from more than 100 countries in more than 20 languages. 

 

Overview


Betterworks is seeking a Senior Product Marketing Manager to join our product marketing team as we scale our growth. The right candidate will support the full lifecycle of our new talent management product suite, and support special projects such as pricing, analyst relations, customer marketing or brand campaigns during their first 12 months.

The Opportunity 

 

  • Go-to-Market - You’ll own the end-to-end GTM for the new product & features launching, from positioning & messaging, to asset creation, GTM launch management and internal enablement. You’ll collaborate with Product, Sales, Marketing and Customer Success teams to help create and test the positioning & messaging for your portfolios. 

  • Customer research - You’ll be the expert in connecting and understanding your core customers. You’ll be someone who regularly connects with users, conducts research and testing, and feeds the insights back to the product and marketing teams. 

  • Market research - You’ll act as the competitive expert for your products and audiences, sharing insights across the company.

  • Cross-functional champion - You will connect the dots between product, marketing and sales. You’ll have superb stakeholder management and be a world-class communicator to ensure everyone knows what’s launching, when and how it impacts them. 

  • Sales enablement - As the champion for the Betterworks product, you will shape how and what sales/CS says about it. You’ll draw on your research and communication skills to craft training sessions and internal and external assets that communicate the value of our product.

 

What We Look For 

  • 6+ years of product marketing experience or 8+ years of work experience demonstrating skills relevant to this role. 

  • Experience collaborating closely with product, marketing, and sales teams to deeply understand customers, develop messaging, create content, and develop and deliver on go-to-market plans. 

  • Experience running cross-functional projects and the ability to influence and collaborate with colleagues and stakeholders across the business.

  • Strong strategic thinking and problem-solving skills, experience aligning marketing strategies with organizational goals, balanced with strong creative thinking and copywriting skills.

  • Direct experience in SaaS for human resources teams is nice, but not necessary. Experience in B2B with business buyers (like marketing, HR, customer success or product vs. Finance or IT) preferred as well. 

 

Marketing at Betterworks:


At Betterworks, marketing isn’t a volume play or a rinse-and-repeat of tired playbook strategies. Our CEO and CMO are committed to testing and innovation. We believe product marketing is key to Betterworks’ success, and we are looking for someone who wants to collaborate, try new things, and accelerate Betterworks’ growth.

 

Interview Overview:

 

We value your time! Here is an outline of the interview plan for this role: 

  • 30 min interview with a member of our Talent Team.

  • A 1-hour Zoom interview with the hiring manager.

  • Sample of work: we’ll ask you to share two examples of previous PMM work (one internal and one market-facing example):

    • Internal training, planning or communications:

      • Launch/GTM/ or project plan

      • Internal team enablement/training deck and/or Loom

      • Battlecards

      • Persona decks

      • Or other relevant example

    • Market-facing work:

      • Pitch deck

      • Data sheet

      • Product or thought leadership webinar

      • Or other relevant example

  • Skills assessment & presentation (3 hours max between prep and delivery).

  • Group interview with your future team members from Marketing and Product.

  • Final calls with CMO and executive team members.

Salary & Benefits:

At Betterworks, we prioritize our people, so we’ve put together a great total rewards and benefits package to support your health and wellness:

  • The salary for this role ranges between $95-135,000 USD, based on experience, skills, and location.

  • Stock options.

  • Unlimited vacation and flexible hours within the workday.

  • Company holidays.

  • Parental leave.

  • Company-sponsored health and personal accident insurance benefits.

  • A one-time reimbursement for work-from-home office setup, to support our remote first-work culture that allows you to work from anywhere

  • Monthly stipend for internet.

What We All Do

  • ·All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures. 

  • ·All employees are required to participate in information security awareness and training programs. 

  • ·All employees have a responsibility to handle data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures. 

  • ·All employees have a responsibility of reporting information security incidents in accordance with information security policies and procedures.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to inclusive and diverse betterworks. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global betterworks Community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.

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