The Director of Sales Development will own and evolve our global SDR function. This leader will be responsible for developing a high-performance team, architecting best-in-class pipeline generation programs, and partnering with marketing, sales, and Revenue Operations to ensure our go-to-market motion is coordinated, measurable, and scalable.
What You Will Do
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Recruit, develop, and inspire a team of SDRs and SDR team leads in both our Austin, TX and London, England offices; foster a culture of accountability, curiosity, and continuous improvement.
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Serve as a world-class coach, providing ongoing training, deal support, messaging refinement, talk-track optimization, and skill progression.
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Own the SDR outbound pipeline number and build predictable, scalable processes to exceed targets.
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Establish a strong talent pool of high potential SDRs identifying and developing future sales professionals and team leads within the team
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Implement coaching frameworks (e.g., call reviews, role-plays, personalized development plans) that elevate performance across the board.
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Design and execute cutting-edge prospecting programs using AI, automation, and data enrichment tools to maximize efficiency and output.
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Continuously experiment with emerging technologies and AI tools to keep us at the leading edge of pipeline generation.
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Partner with Marketing, Rev Ops, and Sales teams to evolve messaging, targeting, and campaign design.
This hybrid role requires on-site presence at our Austin, TX office three days per week.
What You Bring
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Play a key cross-functional role working with the Go-To-Market teams (Enablement, Sales, Marketing, and Operations) to drive pipeline growth.
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Coach, train, and enable the SDR team on inbound and outbound best practices, call strategies, and account coverage
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Collaborate with sales to build high-performing territories for AE and Sales Development teams.
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Work with marketing on: messaging, campaigns, sequencing best practices, and follow-up strategies for the team
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Monitor, report, and provide feedback to the executive team on SDR performance and areas for improvement
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Partner with Revenue Operations and Enablement on new tools and processes
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Design, implement, and execute incentive programs for the team
What We Look For
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3+ years in sales development, outbound sales, or revenue leadership roles within a B2B SaaS environment.
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A proven track record of coaching SDRs to elite performance and developing future full cycle sales professionals in the team.
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Deep experience with outbound pipeline creation and modern sales engagement strategies.
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Hands-on experience with AI tools for personalization, research, targeting, content generation, and automation.
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Expertise in partnering with marketing and RevOps to orchestrating ABM campaigns and collaborating with Marketing to target high-value accounts.
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Strong analytical mindset with ability to interpret data, identify trends, and drive performance improvements.
- Startup experience is strongly preferred for this role. You will be building and scaling new approaches as well as capitalizing on our current SDR process.
- Proficiency in Salesforce and Outreach is required.
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Exceptional communication, leadership presence, and the ability to thrive in a fast-paced, high-growth startup.
What We All Do
All employees are required to participate in information security awareness and training programs.
All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.
All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
What Makes Betterworks Unique
At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:
» Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.
» Funding: $129 million, Serious B with top-tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.
» Board of Directors: Since the beginning of Betterworks, our board includes industry icons such as John Doerr (who introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a trusted advisor to numerous private and public companies), Bing Gordon (Renowned Technology Venture Capitalist with experience on boards like Amazon, Duolingo and Zynga) and Jason Green (Founder of Emergence Capital and Greenbridge Foundation).
» Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.
» Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2025 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.
» Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives, and are an equal-opportunity employer.