Sr. Product Marketing Specialist

The Sr. Product Marketing Specialist will play a critical role in positioning our products effectively, creating impactful content and empowering our sales teams with the tools they need to succeed. We’re looking for someone who both enjoys and thrives at the intersection of content creation, sales enablement, and research. Sitting on the product marketing team, you’ll work closely with both our product and sales teams, primarily focus on developing mid-to-bottom-of-funnel content to convert leads into customers, assist in sales enablement, and conduct market & competitive research to sharpen our market strategy.

Who We Are

AbsenceSoft is elevating the leave and accommodations experience and is looking to hire amazing people like you! We create user-friendly, secure, and compliant technology that empowers employers to bring humanity, certainty and efficiency to the leave and accommodations experience. Made by HR Professionals for HR Professionals, we're proud of where we've been and excited about where we're headed. We value creative, innovative people who are passionate about their work and who believe there is always a better way.

Leading With Our Core Values

Make a Difference.

We are inspired to make an impact through our hard work, talent and passion. We push ourselves each day to better serve our teams, our clients, and our community.

Team First.

We are driven by team spirit not by self-interest. We value collaboration and approach our work with humility and a desire to win together.

Own it.

If we say it, we mean it. We follow through on our commitments, step up to deliver, and grow from our successes and failures.

Everyone Matters.

No matter your background or experience, everyone's voice holds value here.

What You’ll Do

1. Content Development

Ideate, develop, and write mid-to-bottom-of-funnel content like ebooks, white papers, and FAQs to engage prospects and convert leads into customers.
Collaborate with the demand generation team and content marketing team to create outlines for additional funnel-aligned content.
Measure and monitor the effectiveness of the content in driving conversions and iteratively improve based on performance data.
Collaborate on as well as craft messaging and positioning highlighting the value of our product to our target personas that can be used to drive additional content

2. Sales Enablement

Develop clear and compelling internal content and sales tools, including training materials, objection-handling guides, cheat sheets, and sell sheets.
Understand and support our sales channel - ensure they have the resources, knowledge, and messaging needed to engage prospects effectively throughout the sales cycle.
Own management and organization of content within Highspot, our sales enablement tool/platform.

3. Competitive Research and Market Insights

Understand the leave of absence and accommodations management competitive landscape—be an expert on our competition and how they are positioned.
Analyze market trends, customer behavior, and competitive activities to identify opportunities and threats.
Create competitive positioning documents and market analysis reports to guide sales teams and improve product positioning.
Assist in the creation and execution of target marketing campaigns or content informed by your research findings.
Participate in a highly compliant environment while assisting to maintain company controls and security within your job role.
Other duties as assigned.

What’ll Set You Up for Success

Required Skills:

A passion and track record for customer-centric marketing
3+ years’ experience in Product Marketing is preferred, with at least 2 years in a market-facing role.
Demonstrated ability to write high-quality long-form content, such as eBooks and white papers that resonates with target audiences.
Proven experience creating impactful sales collateral, including sell sheets, FAQs, talking points, and objection-handling materials. Ability to collaborate across teams to deliver what sales teams need most.
Exceptional writing, speaking, and presentation skills. Able to translate complex concepts into clear, concise, and engaging messaging.
Strong organizational skills, with the ability to handle multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Excellent interpersonal skills, with a knack for building strong cross-functional relationships across sales, ops, marketing, and product teams.
A detail-oriented approach to analyzing market and competitor data to uncover opportunities and influence campaigns and strategies.
Experience working in Salesforce & Gong is a plus
Experience working in Asana is a plus
Experience working in Highspot is a plus

What To Know Before You Apply

We’re located in beautiful Golden, Colorado.
This is a full-time, salaried position + bonus.
AbsenceSoft provides a wide variety of perks and benefits. Including full medical, dental, vision, and life insurance. We offer a 401k and 401k match after your first year with AbsenceSoft.
We support your professional growth including industry training and CLMS Certification, opportunities for additional industry and technology certifications, and continuing education.
The salary range for this position is $90k - $105k.

At AbsenceSoft, we are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

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VETERAN STATUS Learn more about veteran statuses

If you believe you belong to any of the categories of protected veterans listed below, please indicate by selecting the appropriate category(ies). The hiring employer is subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA) and requests this information in order to measure the effectiveness of the outreach and positive recruitment efforts it undertakes pursuant to VEVRAA.

DISABILITY STATUS Learn more about disability statuses

We are required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.