Job Title: Growth Marketing Manager

Overview of Position:

Skybound Entertainment is looking for a Growth Marketing Manager to help scale our direct-to-consumer business through a combination of marketing executions, social media and data analytics. The ideal candidate is an experienced marketer with a mind for acquisition strategy, creative content, and data-driven testing to grow our site traffic and revenue.

The Growth Marketing Manager will play a critical role in driving the lifecycle of marketing programs, including email campaigns, social media marketing, performance marketing -- all focused on customer acquisition, conversion and retention. The candidate will be responsible for campaign execution, meeting business requirements and providing analytics/data insights.

Reports to: VP, Product & Strategy

Job responsibilities:

  • Develop marketing campaigns, determine strategy and targeting and define KPIs as well as performance goals.
  • Liaise with performance marketing agencies to execute custom campaigns and ensure adequate ROI.
  • Build email marketing as a conversion and retention channel through segmentation and retention strategies to convert new customers and increase revenue and engagement from past customers. Grow e-commerce sales by improving open rates, click-through rates, growing the customer list, and keeping Skybound SPAM compliant.
  • Use Skybound’s social media channels to reach newer audiences and potential customers.
  • Use data to help amplify the reach of our transaction platforms and develop insights as well as reporting cadence.
  • Work with different stakeholders to generate relevant content for email marketing, social media and paid media campaigns.
  • Create process flow for customer service tickets specifically generated by email marketing.
  • Work with social team to amplify reach of email marketing campaigns.
  • Lead marketing creative strategy, write creative briefs, and execute cross-functionally.
  • Configure campaign email automation (i.e. complex segment logic and pulling data via SQL, mobile responsive html/CSS, data triggers/automations, tracking/analytics).
  • Deliver analysis (tracking, reporting, insights) and recommendations for KPI improvement.
  • Utilize a rigorous, data-driven approach to consistently optimize email marketing campaigns.
  • Work with legal counsel to guarantee email creatives comply with CAN-SPAM and standards.


Skills and Requirements:

  • Relevant degree from an accredited four-year college.
  • Minimum 2 years of experience in marketing.
  • Quantitatively sound and metrics/data friendly; applies measurement to define success and prove traction. 
  • Email marketing experience a plus.
  • Strong verbal and written communications skills.
  • Experience in Excel, UTM tracking, Shopify, and Google Analytics.
  • Experience in Photoshop, Illustrator, HTML/CSS, mobile responsive, and SQL a strong plus.
  • Experience in executing performance marketing campaigns.
  • Experience with email software.
  • Experience with list management, segmentation and A/B & multivariate testing.
  • Interest in video games, tabletop games, comic books, film/TV.
  • Inherently curious, results oriented, and motivated to win.

Company Overview

Skybound Entertainment is a multiplatform content company that world-builds across mediums including comics, television, film, tabletop and video games, books, and more. The company works closely with creators to bring their stories to a wider audience, while ensuring creators can maintain intellectual property rights and creative control. Skybound is the home of notable properties including The Walking Dead, Invincible, and Super Dinosaur. On screen, Skybound holds a first-look television deal with Amazon Studios and a first-look movie deal with Universal.  

 

Also under the Skybound Entertainment umbrella is Skybound Games, the home of tabletop and videogames alike; an upcoming mobile narrative gaming venture in conjunction with Europe’s leading entertainment company Sky; GammaRay, a video-content brand focused on pop culture and presented by Skybound; and Skybound North, Skybound’s Canadian sister company. Skybound is also a partner in Skybound Galactic, a television studio with the capabilities to finance the development and production of scripted series.  

 

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

 

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