Position Summary

Laboratories Théa originates in France as an independent eye care group with a global reach. Led by the Chibret family for more than five generations, Théa products are sold and marketed by more than 1,000 employees in over 70 countries.  We serve the complex needs of eye care professionals through our broad product offering of prescription and over the counter medicines and are a leader in preservative-free drop delivery because we believe that everyone should have the same opportunity to see the world through healthy eyes.

Laboratoires Théa has recently joined forces with Similasan. Based in Switzerland, Similasan specializes in eye drops with natural active ingredients, further expanding the footprint of Théa in Europe and the US. An estimated 36 million patients in the US report having symptoms of dry eye disease (DED) and approximately 17 million patients have been diagnosed. Though DED is one of the most common reasons a patient visits an eye care professional (ECP), under 2 million patients are treated with a prescription medication. As the quality of life of millions of patients is negatively impacted by the signs and symptoms of DED, a significant unmet need exists.

The Associate Director, iVIZIA ECP Marketing will help build, shape and execute the ECP engagement strategy. He or she will lead agency and internal partners to develop and execute strategically sound, ROI generating integrated marketing communications plans and world-class creative to break through the highly competitive market.

This position will have high visibility to executive level decision makers and require strong leadership to ensure alignment across multiple cross-functional teams. The ideal candidate must have excellent interpersonal skills and is collaborative, organized, agile and visionary.

Key Responsibilities

Responsibilities include, but are not limited to:

·      Develop, lead, and champion a clear, distinctive, brand plan by working with both internal and external stakeholders

·      Lead and develop upstream and downstream marketing activities for ECPs

·      Lead cross-functional launch team, including Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research etc.

·      Build strong relationships and engage with ECPs to gain insights

·      Leverage data and analytics to uncover insights and drive data-based decision making to manage and optimize in-market performance of campaigns

·      Translate ECP insights into actionable strategies and messages to activate target

·      Assist in the development of ECP market research/surveys, and other strategic projects, and develop specific insights in order to inform strategy

·      Lead and manage medical planning for the total ECP ecosystem

·      Collaborate with marketing and field teams to enable the successful pull through of promotions

·      Work closely with R&D to develop a pipeline of product solutions

·      Plan, execute and measure brand initiatives

·      Create and deliver strong marketing presentations for executive leadership and other stakeholders

·      Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts

·      Adept at managing budgets

·      Help plan, prepare, and attend ECP meetings and conventions

 

Qualifications

·      Bachelor’s degree required, MBA in Marketing or strategy preferred

·      A minimum of 7 years of recent experience in ECP brand marketing in either RX or OTC/Healthcare

·      Professional Eye Care marketing experience desired

·      Launch experience in Eye Care Professional Marketing environment driving brand strategy/positioning

·      Drive strategy across broad marketing mix including but not limited to Digital, Social Media, Print Initiatives

·      Experience in managing / leading within a complex matrix organization

·      Ability to work in cross-functional team-based culture

·      Ability to deliver presentations to Sr. management

·      Demonstrated ability to partner with creative and media agencies, business insights and analytics. Market research, finance, regulatory, legal, and medical in the development, implementation, and evaluation of ECP strategies and tactics.

·      Excellent verbal and written communication skills

·      Other Job Requirements: Domestic Travel required, ability to travel overnight ~20%

 

Additional Requirement

To safeguard the health of our employees and their families, our partners and visitors, and our communities, Théa Pharma Inc. requires that all employees be up-to-date on their COVID-19 vaccinations, including CDC recommended booster shots. New hires must provide proof of such vaccinations before beginning employment, except where prohibited by law. Requests for exemption will be considered and Théa Pharma Inc. will provide reasonable accommodations unless doing so would pose an undue hardship.

EEO Statement 

Théa Pharma Inc. is proud to be an Equal Employment Opportunity employer. At Théa, we not only support the diversity of our employee population, we celebrate the way our team member’s unique backgrounds and experiences contribute to the success of our company. Théa does not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Théa Pharma Inc. does not tolerate harassment or discrimination of any kind.

 

Benefits & Perks

Théa offers a full suite of employee benefits, including employer-paid health insurance, a generous schedule of paid time off (PTO), Life and Disability insurance, and 401K. Théa is a flexible and entrepreneurial work environment where you will enjoy an inclusive culture and the opportunity to have your voice and ideas directly shape the future of the company.

Additional Information

Your information will be kept confidential according to EEO Guidelines.