Marketing & Communications Associate

Marketing & Communications Associate

GSGNY Background
For over a century, Girl Scouts has been instilling generations of girls with the skills and knowledge to become young women of courage, confidence, and character, to speak out and be leaders. Today, Girl Scouts of Greater New York (GSGNY) is delivering its message of empowerment and engaging more than 25,000 girls of every race, background, and religion.

GSGNY’s vision is a New York City in which every girl feels empowered to lead in her community, the workplace, and the world. GSGNY has become a hub for innovation within the broader Girl Scouts movement, presenting new ways to engage and inspire the next generation of young leaders.

Recent investments and initiatives include:

The Leadership Institute provides middle and high school-aged girls with 21st-century leadership skills and subject-specific knowledge and experiences that will help girls reshape their views on leadership and about their own potential to transform into powerful agents of change while equipping them to succeed in school and their future careers.
Troop 6000 is the first Girl Scout program specially designed to serve the thousands of girls currently living in the New York City homeless shelter system.
Cybersecurity Programs at Girl Scouts were designed to serve the evolving needs of New York City’s girls and New York City’s workforce. With the goal of encouraging girls to consider careers that require STEM skills, this program ensures girls have the tools and knowledge they need to safely navigate our increasingly tech-driven world.
Anti-Racist and Anti-Bias Training: We teach girls to lead by example, and to that end, we are committed to doing the work necessary to become an anti-racist organization. We are working to partner with experts in the areas of race, inclusion, and equity to conduct a series of trainings for both staff and volunteers.
Camp Kaufmann: The camp experience is an essential part of Girl Scouting – and as the only Girl Scout council in the nation in which 100% of the girls we serve are growing up in an urban environment, we prioritize offering high-quality outdoor education opportunities to New York City girls. We recently upgraded and enhanced facilities at our 425-acre Camp Kaufmann in Dutchess County, including the construction of a new swimming pool. Most recently, we’ve built an $11M dining/experience center and we are in the process of fundraising for the campaign.

Guided by an ambitious strategic plan and its dynamic CEO, Meridith Maskara, Girl Scouts of Greater New York aims to expand to reach more girls while serving as an innovating force within the national Girl Scout movement.

The Opportunity

As a crucial member of a three-person Marketing & Communications (MarComm) team, the Marketing & Communications Associate will be a creative and highly organized individual. The Associate will assist the Marcomm department in streamlining and enhancing organization-wide communications to volunteers, parents, Girl Scouts and donors.

Reporting to the Manager of Marketing & Communications this position will work collaboratively with the team to maintain and improve current digital communications via email, website, social media channels, and other offline communications. They will aid in drafting content for consistency, inclusivity, and to ensure communications reflect the mission of the organization.

Responsibilities

Draft, edit, and deploy emails and e-newsletters via Salesforce Marketing Cloud, in collaboration with the Manager and Director of Marketing & Communications, ensuring compliance with brand guidelines and adhering to timelines for content deliverables.
Track and measure effectiveness of all email campaigns and report on results.
In collaboration with the Manager of Marketing & Communications, establish goals and metrics for digital communications planned to acquire and retain members.
Implement website updates via the content manager system Adobe Experience Manager, and strategize improvements to user experience.
Draft copies and content for social media to support membership, programs, products and event promotion, and moderate social media engagement.
Maintain a consistent brand voice that upholds community standards across all channels.
Keep the department organized by maintaining a digital filing system and archive of photos.
Some evening and weekend work required.
In addition to the above, perform other duties as assigned.

Qualifications

Exceptional writing, editing, and storytelling skills, as well as a keen eye for proofreading and attention to detail.
Experience with graphic design preferred.
Strong personal commitment to the Girl Scouts of Greater New York’s mission and vision.
Bachelor's degree in marketing, communications, or a related field or equivalent combination of education and/or experience.
Proficient with various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and how to deploy them for business marketing, or good instincts and a keen interest in learning. Interest in social media marketing and social media trends is a plus.
Proficiency with Canva Pro and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and Premiere Pro) or willingness to learn.
Proficiency with Microsoft Office (Word, Excel, PowerPoint).
Familiarity using HTML, Salesforce Marketing Cloud, Adobe Experience Manager (AEM) or other content management systems (CMS) and email marketing software, or willingness to learn.
Excellent organizational, project management, and follow-up skills.
Attendance at some evening and weekend events required.

COVID Guidelines:

The health and safety of our staff, girls and volunteer community is our highest priority. As such, the Girl Scouts of Greater New York (GSGNY) is requiring all newly hired, (and current) staff members to be fully vaccinated with an FDA authorized and/or approved COVID-19 vaccine by September 17, 2021, as a condition of employment. Requests for reasonable accommodations for medical or religious reasons will be considered in accordance with applicable law.

The Girl Scouts of Greater New York Team is currently working in a team-specific, hybrid style with some employees working from the office and others working entirely remotely.

Compensation & Benefits:

$50,000
Comprehensive benefits including options for health, dental & vision coverage, Flexible Spending Account/FSA, commuter benefits, 403(b) retirement savings plan with employer match, and generous PTO.

To Apply:
Please send your resume and cover letter to https://gsgny.applytojob.com/apply/cDiKKEpi2N/Director-Marketing-Communication. Please include “Marketing & Communications Associate” in the subject line of your email.

Resumes submitted without a cover letter will not be considered. No phone calls, please.

The Girl Scouts of Greater New York are an Equal Opportunity Employer.

We are committed to providing equal employment opportunities to you without regard to race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital status, age, veteran status, medical condition or disability, genetic information, gender identity, or any other protected status under federal, state, or local law.

This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this job. Incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this description. Any essential function or requirement of this job will be evaluated as necessary should an incumbent or applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation(s) for the specific disability will be made for the incumbent or applicant when possible.