Media Strategist

PURPOSE OF THE JOB:

The Media Strategist will take ownership of all media channels and lead the planning, development, and execution of our digital advertising initiatives. This position will leverage digital platforms to engage our community and promote our mission and brand.

ESSENTIAL DUTIES:

Develop and implement comprehensive media plans tailored to support our church's objectives and initiatives, ensuring alignment with our target audience and values.
Lead project management efforts for all digital platforms, overseeing timelines, budgets, and deliverables to ensure projects are executed smoothly and efficiently.
Continually manage, implement, and champion best practices of our SEO strategy.
Supervise and manage a team of creative specialists, including the social media coordinator and photographer.
Manage the implementation of weekend content, including sermon clips, quote graphics, worship clips, recap videos, etc.
Manage content updates for the Northview App.
Manage and own the strategy for Northview Church Online.
Provide copywriting for all church emails and miscellaneous projects as needed.
Coordinate with internal teams to create compelling content and assets that resonate with our audience and effectively communicate our message.
Cultivate relationships with media partners and vendors to drive campaign performance and secure optimal placements.
Monitor campaign performance and analytics, utilizing data-driven insights to evaluate effectiveness and make strategic recommendations for improvement.
Stay informed of industry trends and emerging technologies to enhance our media strategies and offerings continually.
Help edit and oversee all content for projects that require original printed materials for discipleship and informative purposes.
Respond to email and voicemail within 24 hours.
Perform related duties as assigned by supervisor.

SUPERVISORY RESPONSIBILITIES:

This position provides oversight to the social media coordinator and photographer. This role also works with volunteers and must understand that volunteers are critical to the communications ministry. The employee must have a heart to recruit, train, equip, and support volunteers in fulfilling their roles. This role will provide consistent coaching and development to all direct reports to help them reach their potential and ensure they are personally pastored.

This job description attempts to list all normal job activities. Additional duties and responsibilities may be required by the employee not listed in this description.

MINIMUM QUALIFICATIONS:

Bachelor’s Degree in a related field and 4-6 years of related experience in media planning within the marketing realm; or equivalent combination of education and experience. The ideal candidate will have experience in Asana, Rock, and Adobe Platforms.

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We are required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.