Head of Marketing

At Tineco, we're not just another company; we're a trailblazing force in the world of innovative cleaning technology. Joining our team means embarking on an exciting journey where you can be part of a viral TikTok brand and shape the future by creating entirely new product categories. We're driven by a passion for revolutionizing the way people clean, and we're looking for talented individuals who share our vision to be the driving force behind the next big thing in home appliances. If you're ready to be a part of a dynamic team that thrives on innovation and creativity, Tineco is the place for you.

We are seeking a visionary Head of Marketing to lead our marketing strategy and execution, ensuring brand consistency and growth across all channels. This role requires a strategic thinker with a comprehensive understanding of full-funnel marketing, adept at localizing global initiatives from our headquarters in China. The ideal candidate will possess a robust background in brand management and digital marketing, with a focus on paid advertising. This is a unique opportunity for a leader who thrives in ambiguity and can swiftly adapt strategies and priorities as needed.

Role and Responsibilities

Develops annual/seasonal integrated marketing activity plans and calendars to guide brand relevance and channel growth in market leveraging new technology, new strategies and KPIs
Ownership of seasonal 360° integrated marketing plans and cross-channel GTM activation plans across channels (PR, Influencers, Events, Promotions, Ecommerce, Email, SMS, Direct Mail, Media, Social, etc.)
Leads team briefing in campaign content strategy, ensuring best practice alignment/ execution and works closely in partnership with creative teams to execute campaign collateral
Manage a global calendar of activities for full year brand campaigns and ensure it is in sync with regional plans
Oversee campaign launch (with execution happening across the organization) and ensure all deliverables meet standards, requirements and necessary timelines for a successful launch
Accountable to the outcomes of integrated marketing programs across the organization and responsible to understand performance / results; ensuring successful campaign execution
Oversees networking and collaboration with internal and external key stakeholders to drive compelling consumer engagement
Define effective and innovative marketing strategies that drive business results that meet or exceed business goals, brand health KPIs and consumer growth targets
Experience reporting on KPIs and proactively creating diversification and mitigation strategies to improve performance and add functionality
Can develop and influence the business through informative presentations on suggestions that oversee the implementation of channel activation plans, brand strategy and key strategic goals to support the overall business
Recommends appropriate testing to provide effectiveness of marketing mix and attribution and reports out on marketing performance
Collaborates with teams at our China-based headquarters
Potential to oversee a small team of direct reports

Skills and Qualifications

8+ years in marketing positions
Proven track record of leading integrated marketing strategies and campaigns
Extensive experience in data-driven marketing strategy, campaign planning, and budget management.
Bachelor's degree in marketing, advertising, communications, business or a related field
Expertise in interpreting marketing data to drive strategic decision-making and business growth.
Strong background in customer experience design, brand strategy, media strategy, content strategy, and analytics.
Creative and strategic thinker with exceptional problem-solving skills.
Proven ability to influence and collaborate with multiple stakeholders and business partners.
Energetic, collaborative, and driven leader with exceptional communication skills.
Excellent organizational skills and attention to detail.
Ability to adapt to change, take calculated risks, and pivot strategies as needed.
Strong data privacy and security awareness, with the ability to balance customer and employee data collection.
Commitment to fostering an inclusive and empowering work environment, enabling decision-making at all organizational levels.
Ability to speak Mandarin preferred

Reports to: General Manager, North America

Salary Range: $150,000-$160,000

Benefits:

Medical, dental, and vision – 95% company paid for employee only plans, 80% company paid for dependent plans
401(k) plan with 50% company match up to 4% of salary
10 holidays
15 days PTO
10% bonus potential based on meeting annual KPIs
Employee Assistance Program (EAP)
60% Company Paid Long Term Disability
$20,000 Company Paid Life & AD&D Insurance
Access to Health Advocacy – provides expert help in navigating the complex healthcare system, 24/7

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.