Job Title                Digital Communications Coordinator

Reporting To:       Director, Marketing & Communications

Department:         Donor & Volunteer Experiences

FLSA:                    Exempt

Core Values: Passion Dive in – Create enthusiasm and inspire others.

                      Authentic Be Real – Keep it honest and set the example.

                      Collaboration Live United – Work together and mobilize for change.

                      Empowerment Own it – Be courageous and make it happen.

Overall Purpose of this Role: To coordinate digital communications projects and initiatives for Heart of Florida United Way. As part of this position, a primary strategic goal would be to raise the local and national profile of HFUW, and provide a rewarding and inspiring experience to HFUW’s audiences. This position is the lead on executing digital communications strategies, including but not limited to email marketing, social media, website content, etc. This role will be involved with supporting execution of the overall communications strategy, developing engaging digital communications and delivering experiences to uphold the United Way brand. This position will be responsible for day-to-day project management of programming social media content, executing email marketing strategy, acting as webmaster, while also supporting all communication efforts.

Key Accountabilities:

General

·       Execute digital communications for Heart of Florida United Way to support an integrated marketing strategy across a variety of online platforms/channels for key audience segments.

·       Act as project manager to deliver digital communications projects and tasks to completion by assigned deadline.

·       Stay current with United Way brand standards on all platforms and establish brand consistency across all media.

·       Maintain digital files for reference data, information and articles.

·       Assist with writing and editing content for social media posts, email marketing, event registration pages, webpages, and other copy as needed.

·       Assist in monitoring, analyzing, and communicating results on regular basis.

·       Participate in brainstorming and planning sessions.

·       Conduct research to support communications planning.

·       Assist in the development and production of multimedia content using Adobe Creative Suite, Canva and other platforms.

·       Act as event support, as needed.

·       Act as staff photographer/videographer, as needed.

·       Remain knowledgeable regarding industry trends, best practices and techniques.

·       Possess a proactive mentality to take initiative on projects and identify additional opportunities.

Contribute to the overall organizational success by performing other duties and responsibilities as assigned.

 

Email Marketing

·       Collaborate to develop email marketing strategies to meet organizational, departmental and initiative-based goals.

·       Manage calendars to monitor email communications traffic.

·       Design emails in the Andar CRM platform.

·       Work with appropriate parties to secure updated and accurate mailing list for email marketing campaigns.

·       Test and seek approvals from applicable parties.

·       Manage mass email sends, reporting and analysis of results.

Social Media

·       Lead day-to-day management of social media platform posts, engagement, social listening, and analysis. Content development will be led by Director of Marketing & Communications.

·       Manage social media scheduling system (Salesforce Social Studio, Hootsuite).

·       Ensure proper sizing for photos and graphics to accompany social media content.

·       Ensure proper links, tracking, analytics are in place for measurement.

·       Conduct research for social media handles, hashtags, etc to broaden social media reach and engagement.

·       Assist in developing, writing, proofreading content for social media.

 Website

·       Act as lead for website maintenance and technical updates.

·       Routinely assess the accuracy and timeliness of website content.

·       Recommend strategies to enhance user experience and organizational goals.

·       Manage Google Analytics strategy to increase traffic to website.

·       Monitor web analytics and make recommendations to enhance traffic

Functional Competencies/Accountabilities:

Attributes & Behaviors:

·       Mission Focused: Create real social change that leads to better lives and healthier communities.

·       Relationship-Oriented: Cultivate and manage relationships toward a common goal.

·       Collaborator: Understand the roles and contributions of all sectors of the community and can mobilize resources through meaningful engagement.

·       Results-Driven: Dedicated to shared and measurable goals for the common good; creating resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.

·       Brand-Steward: Steward of the brand and understands the role in growing and protecting the reputation and results of the greater network.  

EDUCATION AND EXPERIENCE:

·       Minimum of three years of related work experience, with a majority of experience in digital marketing, email design, social media marketing or web marketing.

·       Bachelor’s degree in graphic/web design, digital marketing, marketing, communications or equivalent combination of education/experience required.

·       Excellent understanding of email marketing

·       Proficient in HTML

·       Proficient in Adobe Creative Suite.

·       Proficient in Hootsuite and social media platforms/tools including Instagram, Twitter, Facebook, YouTube, LinkedIn, WordPress, Canva and others.

·       Excellent planning and organizational skills in meeting deadlines required.

·       Excellent verbal and written communication required.

·       Must have good people skills and customer service mentality to be able to interact with a variety of individuals/departments/organizations.

·       Possess a proactive mentality to take initiative on projects, manage multiple deadlines and identify opportunities for efficiency.

Heart of Florida United Way offers a very extensive benefits package for full-time employees that we are very proud to share with you!

Medical Insurance (Health, Dental, Vision) – on the 1st of the month following start date and HFUW pays 80% of your premium.

Company-Paid Benefits – HFUW provides all full-time employees with the opportunity to enroll in short

term & long-term disability insurance, as well as $50,000 in life insurance, all 100% paid by HFUW.

401k w/ Company Contribution – not only does your 401k start on the 1st of the month following your start date, but after 1 year of employment and 1000 hours worked, you will receive 5% contribution from HFUW, regardless of your personal contribution to your plan.

Paid Time Off – HFUW offers an extensive amount of time off so you can focus on your personal health,

family priorities, and work-life balance.  Full-time employees start accruing vacation time (2 weeks your 1st

year), sick time (1 day/mo.), and personal time (2 days/year) off upon hire, with generous carry over and

accruals.

Telework – depending on the role, most of our positions offer the ability to work from home either part or

full-time, saving you valuable time and money!  The benefits to many of working from home include time

saved on getting lunch prepared for work, no communing times, and saving money on gas and wear-and

tear to your car.

Flexible Schedules – our Call Center is a 24/7 operation, offering those who need a more flexible

schedule the opportunity to work days, evenings, or nights, if needed.